AnswerThePublic vs Google Business Profile

as AI assistants see them, week of 2026-09-14

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AnswerThePublic and Google Business Profile land in a tie overall, each named in 11 of 76 answers, though their scores differ slightly: 6 for AnswerThePublic versus 7 for Google Business Profile. AnswerThePublic shows up most for free or low-cost tool questions (3 of 4 answers) and beginner picks, but is never named for local Google Maps ranking questions. Google Business Profile takes that local-ranking question outright (4 of 4 answers) and dominates small business questions (3 of 3), but is absent from keyword research and technical audit questions. Head to head, AnswerThePublic leads on 5 questions, Google Business Profile on 3, with 12 ties.

Head to head

metric	AnswerThePublic	Google Business Profile
score	6	7
questions won	6	6

By assistant

AnswerThePublic

assistant	score	named in, this week	usual spot, this week
ChatGPT	6	16% of answers	#16.7
Claude	6	15% of answers	#13.7
Gemini	12	29% of answers	#11.0
Perplexity	0	0% of answers

Google Business Profile

assistant	score	named in, this week	usual spot, this week
ChatGPT	11	26% of answers	#12.4
Claude	8	10% of answers	#2.5
Gemini	9	12% of answers	#3.5
Perplexity	5	10% of answers	#7.0

Where they differ

Only AnswerThePublic gets named for

What are the best SEO tools?
What's the best tool for keyword research?

Only Google Business Profile gets named for

What's the best SEO tool for a local business that wants to rank on Google Maps?
What are the top SEO tools in 2026?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard