category

SEO tools, as AI assistants see them

In the week of 12 October 2026, the AI assistants we track most often recommend Semrush (65), Ahrefs (62) and Google Search Console (55) for seo tools, out of 63 products we follow in this category. Scores are the share of 60 answers naming each product, across 3 assistants.

Out of 63 SEO tools tracked, Semrush sits on top with an overall score of 65, named in 68 of 75 answers across ChatGPT, Claude, and Perplexity. Ahrefs trails close behind at 62, named in 60 of 75 answers, keeping the race for first tight. Google Search Console rounds out the podium at 55, appearing in 53 of 75 answers. After that, the gap widens: SE Ranking and Screaming Frog tie for fourth at 28 apiece, named in 37 and 35 answers respectively. The top three clearly separate from the rest of the pack.

Updated 2026-10-12. We re-ask every assistant on a schedule and publish whatever they say.

sampled: 3 of 4 assistants this week

Leaderboard

Where the assistants get their answers →

Popular head-to-heads

• Ahrefs vs Semrush
• Google Search Console vs Semrush
• Ahrefs vs Google Search Console
• Screaming Frog vs SE Ranking
• Google Analytics vs Screaming Frog
• Google Analytics vs SE Ranking

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Score = how often an assistant names the product, weighted by position. Full explanation.