SEO tools · #19 of 63 · ↑ Clearscope · ↓ AccuRanker
Google Business Profile
Google Business Profile ranks #19 of 63 in seo tools in the week of 12 October 2026, with a visibility score of 7 across ChatGPT, Claude, Gemini and Perplexity. It was named in 13% of the answers we sampled.
sampled: 3 of 4 assistants this week
Google Business Profile shows up in 11 of 76 answers across AI assistants, landing an overall score of 7 out of 100. ChatGPT rates it highest at 11, followed by Gemini at 9, Claude at 8, and Perplexity at 5. Its strongest showing is on local search questions: it's named in 4 of 4 answers for ranking on Google Maps, and 3 of 3 answers for small business SEO tools. Outside that lane, mentions thin out fast, appearing in just 1 of 4 answers for beginner tools, free tools, and professional software, and it's never named for keyword research, technical audits, data accuracy, or blog optimization.
Who's talking about you
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 8 | 10% of answers | #6.5 |
| Claude | 7 | 10% of answers | #5.5 |
| Gemini | not sampled this week | ||
| Perplexity | 7 | 20% of answers | #8.5 |
Questions you win
| question | named in | best spot |
|---|---|---|
| What are the best SEO tools for a small business? | 3 of 3 | #3 |
| What's the best SEO tool for a local business that wants to rank on Google Maps? | 2 of 3 | #2 |
| What are the best free or low-cost SEO tools? | 1 of 3 | #8 |
| What are the best SEO tools? | 1 of 3 | #14 |
| Which SEO software do professionals actually use? | 1 of 3 | #15 |
Questions you lose
| question | who got named instead |
|---|---|
| What's the best all-in-one SEO platform right now? | Semrush, Ahrefs, SE Ranking |
| Which SEO tool gives the most value for the money? | Ahrefs, Semrush, SE Ranking |
| What SEO tools should a beginner start with? | Google Search Console, Google Analytics, Bing Webmaster Tools |
| What's the best SEO tool for an agency managing lots of clients? | Semrush, SE Ranking, AgencyAnalytics |
| Which SEO tools have the most accurate data? | Google Search Console, Ahrefs, Google Analytics |
| What are the top SEO tools in 2026? | Semrush, Ahrefs, Google Search Console |
| What's the best tool for keyword research? | Semrush, Ahrefs, Google Keyword Planner |
| What's the best rank tracker for monitoring my Google positions every day? | AccuRanker, Nightwatch, Semrush |
| Which tool is best for backlink analysis and finding link building opportunities? | Ahrefs, Semrush, Majestic |
| What's the best tool to run a technical SEO audit of my website? | Screaming Frog, Ahrefs, Semrush |
| What's the best SEO tool for a Shopify or ecommerce store? | Google Search Console, Semrush, Bing Webmaster Tools |
| What tool should I use to optimize blog posts so they rank? | Semrush, Surfer, Google Search Console |
| What's the best tool to track whether my brand shows up in AI answers like ChatGPT? | Ahrefs |
| What's the best SEO tool for a solo founder with no SEO experience? | Google Search Console, Ahrefs, Ubersuggest |
| Which tool is best for seeing what keywords my competitors rank for? | Ahrefs, Semrush, SpyFu |
| What are the best alternatives to Ahrefs? | Semrush, SE Ranking, Moz |
| What are the best alternatives to Semrush? | Ahrefs, SE Ranking, Moz |
| What are the best alternatives to Google Search Console? | Bing Webmaster Tools, Ahrefs, Semrush |
| What are the best alternatives to SE Ranking? | Semrush, Ahrefs, Moz |
| What are the best alternatives to Screaming Frog? | Sitebulb, Semrush, JetOctopus |
Assistants cited 10 pages for questions in this category that name your rivals and not you. See all sources for SEO tools.
In their words
- ChatGPT“For a local business that wants to rank higher on Google Maps, I'd prioritize a local SEO tool built specifically for Google Business Profile optimization, local rank tracking, and competitor analysis rather than a general SEO tool focused on website traffic.”
- Claude“Google Business Profile — Non-negotiable for local SEO.”
- Perplexity“Use Google Business Profile alongside it—it is free and directly controls the listing that appears in Google Maps and the Local Pack.”
Closest rivals
- Google Business Profile vs Clearscope7
- Google Business Profile vs AccuRanker6
- Google Business Profile vs Yoast8
- Google Business Profile vs Bing Webmaster Tools9
- Google Business Profile vs BrightEdge5
All Google Business Profile alternatives · Full SEO tools leaderboard · Sources