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SEO tools

Lighthouse vs Looker Studio

as AI assistants see them, week of 2026-09-14

brag about it: X · LinkedIn

Lighthouse and Looker Studio land in a virtual tie overall, each scoring 4 out of 100 and each turning up in 7 of 76 answers. Lighthouse gets its strongest mentions for technical SEO audits and free or low-cost tool questions, appearing in 2 of 4 answers for both. Looker Studio's best showing is on "which SEO software do professionals actually use," named in 3 of 4 answers. Head-to-head, they tie on 15 questions, with Looker Studio ahead on 3 and Lighthouse ahead on 2. Neither is named for keyword research, data accuracy, value-for-money, or local SEO questions.

Head to head

metricLighthouseLooker Studio
score44
questions won55

By assistant

Lighthouse

assistantscorenamed in, this weekusual spot, this week
ChatGPT25% of answers#37.0
Claude820% of answers#12.0
Gemini36% of answers#7.0
Perplexity25% of answers#9.0

Looker Studio

assistantscorenamed in, this weekusual spot, this week
ChatGPT616% of answers#11.7
Claude715% of answers#9.7
Gemini26% of answers#11.0
Perplexity00% of answers

Where they differ

Only Lighthouse gets named for

  • What are the best free or low-cost SEO tools?
  • What's the best tool to run a technical SEO audit of my website?

Only Looker Studio gets named for

  • What's the best SEO tool for an agency managing lots of clients?
  • What's the best rank tracker for monitoring my Google positions every day?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard