AthenaHQ vs Semrush AI Toolkit

as AI assistants see them, week of 2026-09-14

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Semrush AI Toolkit currently outpaces AthenaHQ in AI assistant answers, scoring 26 overall versus 11, with edges across ChatGPT (20 vs 6), Claude (37 vs 23) and Perplexity (25 vs 5). Semrush shows up in 32 of 61 answers, more than double AthenaHQ's 14 of 61, and was named in all 4 answers for "best AI visibility tracking tools" against AthenaHQ's 2 of 4. Head-to-head, Semrush leads on 11 questions, AthenaHQ leads on just 1, and they tie on 8. Both tools go unmentioned for "best way to check if AI crawlers can access my website" and "best open-source way to track brand mentions in LLM answers."

Head to head

metric	AthenaHQ	Semrush AI Toolkit
score	11	26
questions won	11	18

By assistant

AthenaHQ

assistant	score	named in, this week	usual spot, this week
ChatGPT	6	10% of answers	#5.0
Claude	23	50% of answers	#9.1
Gemini	not sampled this week
Perplexity	5	10% of answers	#7.0

Semrush AI Toolkit

assistant	score	named in, this week	usual spot, this week
ChatGPT	20	30% of answers	#4.2
Claude	37	90% of answers	#10.5
Gemini	not sampled this week
Perplexity	25	35% of answers	#3.6

Where they differ

Only AthenaHQ gets named for

nothing exclusive

Only Semrush AI Toolkit gets named for

What's the best tool to track AI visibility for a local or regional business?
What's the best AI visibility tool for a small startup budget?
What's the best tool to get alerts when my AI search rankings change?
What's the best tool for a SaaS founder to get recommended by AI assistants?
What's the best tool to find which pages AI assistants cite in my industry?
What's the best tool to measure traffic coming from ChatGPT and Perplexity?
Which AI search tracking tool gives the most actionable recommendations?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full AI visibility trackers leaderboard