Scrunch AI vs Semrush AI Toolkit

as AI assistants see them, week of 2026-09-14

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Scrunch AI and Semrush AI Toolkit land close on overall score, 27 versus 26, but get there differently. Scrunch AI scores highest with Claude (49) and lowest with Perplexity (11), while Semrush AI Toolkit peaks at Claude (37) and dips to 20 with ChatGPT. Semrush AI Toolkit is named more often overall, in 32 of 61 answers versus 26 for Scrunch AI, and edges ahead head-to-head too, winning 7 questions to Scrunch AI's 5, with 8 tied. Both are named in every answer to "What are the best GEO tools?" Semrush AI Toolkit also sweeps "AI visibility tracking tools" (4 of 4) and local-business visibility questions (3 of 3), areas where Scrunch AI is never named.

Head to head

metric	Scrunch AI	Semrush AI Toolkit
score	27	26
questions won	16	18

By assistant

Scrunch AI

assistant	score	named in, this week	usual spot, this week
ChatGPT	21	30% of answers	#4.0
Claude	49	80% of answers	#5.1
Gemini	not sampled this week
Perplexity	11	20% of answers	#6.3

Semrush AI Toolkit

assistant	score	named in, this week	usual spot, this week
ChatGPT	20	30% of answers	#4.2
Claude	37	90% of answers	#10.5
Gemini	not sampled this week
Perplexity	25	35% of answers	#3.6

Where they differ

Only Scrunch AI gets named for

nothing exclusive

Only Semrush AI Toolkit gets named for

What's the best tool to track AI visibility for a local or regional business?
What's the best AI visibility tool for a small startup budget?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full AI visibility trackers leaderboard