Frase vs Lumar
as AI assistants see them, week of 2026-09-14
Frase and Lumar are neck and neck overall, each scoring 5 out of 100 and each named in 9 of 76 answers. Frase shows up most for optimizing blog posts to rank, named in all 4 of those answers, while Lumar leans toward data accuracy and professional use, named in 3 of 4 answers for each. Head-to-head, they're tied across 14 questions, with Frase ahead on 3 and Lumar ahead on 3. Neither is ever named for keyword research or local Google Maps ranking questions. By assistant, Claude rates Lumar slightly higher (9 vs 8), while Gemini favors Frase (7 vs 6).
Head to head
| metric | Frase | Lumar |
|---|---|---|
| score | 5 | 5 |
| questions won | 5 | 4 |
By assistant
Frase
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 4 | 11% of answers | #10.5 |
| Claude | 8 | 20% of answers | #14.5 |
| Gemini | 7 | 12% of answers | #6.0 |
| Perplexity | 4 | 5% of answers | #3.0 |
Lumar
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 4 | 11% of answers | #19.0 |
| Claude | 9 | 20% of answers | #9.5 |
| Gemini | 6 | 12% of answers | #8.0 |
| Perplexity | 3 | 5% of answers | #5.0 |
Where they differ
Only Frase gets named for
- What tool should I use to optimize blog posts so they rank?
- What are the best SEO tools?
- What's the best all-in-one SEO platform right now?
Only Lumar gets named for
- Which SEO tools have the most accurate data?
- What's the best tool to run a technical SEO audit of my website?
More comparisons
- Frase vs Keywords Everywhere
- Frase vs Whitespark
- AlsoAsked vs Frase
- AnswerThePublic vs Frase
- Keywords Everywhere vs Lumar
- Lumar vs Whitespark
Not sold on either?
Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard