Lumar vs Whitespark
as AI assistants see them, week of 2026-09-14
Lumar and Whitespark tie overall, each with a score of 5 out of 100 and each named in 9 of 76 answers. Lumar shows up most for accurate data (3 of 4 answers) and professional use (3 of 4 answers), while Whitespark leads on local Google Maps ranking (3 of 4 answers). Head-to-head, they're evenly matched: Lumar was named more often on 3 questions, Whitespark on 3 others, and they tied on 14. By assistant, Claude rates Lumar slightly higher (9 vs 8), while Perplexity never names Whitespark at all, giving it a 0 there against Lumar's 3.
Head to head
| metric | Lumar | Whitespark |
|---|---|---|
| score | 5 | 5 |
| questions won | 4 | 5 |
By assistant
Lumar
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 4 | 11% of answers | #19.0 |
| Claude | 9 | 20% of answers | #9.5 |
| Gemini | 6 | 12% of answers | #8.0 |
| Perplexity | 3 | 5% of answers | #5.0 |
Whitespark
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 6 | 16% of answers | #12.3 |
| Claude | 8 | 20% of answers | #18.8 |
| Gemini | 7 | 12% of answers | #5.5 |
| Perplexity | 0 | 0% of answers |
Where they differ
Only Lumar gets named for
- Which SEO tools have the most accurate data?
- What's the best tool to run a technical SEO audit of my website?
Only Whitespark gets named for
- What's the best SEO tool for a local business that wants to rank on Google Maps?
- What are the best SEO tools?
- What are the best SEO tools for a small business?
More comparisons
- Frase vs Lumar
- Keywords Everywhere vs Lumar
- AlsoAsked vs Lumar
- AnswerThePublic vs Lumar
- Frase vs Whitespark
- Keywords Everywhere vs Whitespark
Not sold on either?
Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard