Frase vs Whitespark
as AI assistants see them, week of 2026-10-12
Frase and Whitespark tie overall, each scoring 5 out of 100 and each named in 9 of 76 answers. Frase leans on content: it's named in all 4 answers for "What tool should I use to optimize blog posts so they rank?" but never shows up for local Google Maps ranking questions. Whitespark flips that pattern, named in 3 of 4 answers for the local Google Maps question but never named for blog post optimization. Head to head across shared questions, Whitespark comes out ahead more often (3 vs 2), with 15 questions tied. By assistant, Claude and Gemini rate both similarly, while Perplexity gives Frase a 4 and Whitespark a 0.
Head to head
| metric | Frase | Whitespark |
|---|---|---|
| score | 5 | 5 |
| questions won | 8 | 7 |
By assistant
Frase
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 4 | 5% of answers | #2.0 |
| Claude | 9 | 25% of answers | #18.4 |
| Gemini | not sampled this week | ||
| Perplexity | 2 | 0% of answers |
Whitespark
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 5 | 5% of answers | #3.0 |
| Claude | 9 | 25% of answers | #19.2 |
| Gemini | not sampled this week | ||
| Perplexity | 2 | 5% of answers | #7.0 |
Where they differ
Only Frase gets named for
- What tool should I use to optimize blog posts so they rank?
- What are the best alternatives to Ahrefs?
Only Whitespark gets named for
- What's the best SEO tool for a local business that wants to rank on Google Maps?
More comparisons
- BrightEdge vs Frase
- Frase vs Lighthouse
- Frase vs Majestic
- Frase vs Rank Math
- BrightEdge vs Whitespark
- Lighthouse vs Whitespark
Not sold on either?
Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard