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Google Rich Results Test vs SpyFu

as AI assistants see them, week of 2026-09-14

brag about it: X · LinkedIn

Google Rich Results Test and SpyFu both land at an overall score of 3 out of 100, but they show up in different spots. Google Rich Results Test is named in 5 of 76 answers, with its strongest showing on "best free or low-cost SEO tools" at 3 of 4 answers. SpyFu appears in 3 of 76 answers, all three tied to "which tool is best for seeing what keywords my competitors rank for." Head-to-head, Google Rich Results Test was named more often on 3 questions, SpyFu on 1, and they tied on 16. Neither tool is ever mentioned for keyword research or accurate data questions.

Head to head

metricGoogle Rich Results TestSpyFu
score33
questions won31

By assistant

Google Rich Results Test

assistantscorenamed in, this weekusual spot, this week
ChatGPT25% of answers#10.0
Claude615% of answers#17.3
Gemini00% of answers
Perplexity25% of answers#10.0

SpyFu

assistantscorenamed in, this weekusual spot, this week
ChatGPT45% of answers#3.0
Claude35% of answers#5.0
Gemini00% of answers
Perplexity45% of answers#2.0

Where they differ

Only Google Rich Results Test gets named for

  • What are the best free or low-cost SEO tools?
  • What's the best tool to run a technical SEO audit of my website?
  • What are the top SEO tools in 2026?

Only SpyFu gets named for

  • Which tool is best for seeing what keywords my competitors rank for?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard