Google Rich Results Test vs MarketMuse

as AI assistants see them, week of 2026-09-14

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Google Rich Results Test and MarketMuse both land an overall score of 3 out of 100, and neither one gets named often: Google Rich Results Test shows up in 5 of 76 answers, MarketMuse in 6. Google Rich Results Test does best on "best free or low-cost SEO tools" (3 of 4 answers), while MarketMuse leads on "optimize blog posts so they rank," "software professionals actually use," and "top SEO tools in 2026" (2 of 4 answers each). Head-to-head, MarketMuse comes out ahead on 3 questions, Google Rich Results Test on 2, with 15 ties. Neither tool is ever named for keyword research or local Google Maps ranking questions.

Head to head

metric	Google Rich Results Test	MarketMuse
score	3	3
questions won	3	3

By assistant

Google Rich Results Test

assistant	score	named in, this week	usual spot, this week
ChatGPT	2	5% of answers	#10.0
Claude	6	15% of answers	#17.3
Gemini	0	0% of answers
Perplexity	2	5% of answers	#10.0

MarketMuse

assistant	score	named in, this week	usual spot, this week
ChatGPT	4	11% of answers	#11.0
Claude	4	10% of answers	#21.0
Gemini	0	0% of answers
Perplexity	5	10% of answers	#8.0

Where they differ

Only Google Rich Results Test gets named for

What are the best free or low-cost SEO tools?
What's the best tool to run a technical SEO audit of my website?

Only MarketMuse gets named for

What tool should I use to optimize blog posts so they rank?
Which SEO software do professionals actually use?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard