SEO tools · #44 of 56 · ↑ Similarweb · ↓ Advanced Web Ranking
SpyFu
SpyFu barely registers across AI assistants, showing up in just 3 of 76 answers overall, with an overall score of 3 out of 100. ChatGPT and Perplexity each give it 4, Claude gives it 3, and Gemini gives it 0. Its one bright spot: it's named in all 3 of 3 answers to "Which tool is best for seeing what keywords my competitors rank for?" But it never comes up for keyword research, technical SEO audits, data accuracy, value for money, or local SEO tools for Google Maps rankings. In short, a narrow, competitor-keyword specialty rather than a broad SEO favorite.
this is mine claim it, free, forever. We also check whether ChatGPT and Claude can read spyfu.com.
Who's talking about you
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 4 | 5% of answers | #3.0 |
| Claude | 3 | 5% of answers | #5.0 |
| Gemini | 0 | 0% of answers | |
| Perplexity | 4 | 5% of answers | #2.0 |
Questions you win
| question | named in | best spot |
|---|---|---|
| Which tool is best for seeing what keywords my competitors rank for? | 3 of 3 | #2 |
Questions you lose
| question | who got named instead |
|---|---|
| What are the best SEO tools? | Semrush, Ahrefs, Google Search Console |
| What's the best all-in-one SEO platform right now? | Semrush, Ahrefs, SE Ranking |
| Which SEO software do professionals actually use? | Google Search Console, Ahrefs, Semrush |
| What are the best SEO tools for a small business? | Google Search Console, Google Analytics, Google Business Profile |
| What are the best free or low-cost SEO tools? | Google Search Console, Google Analytics, Bing Webmaster Tools |
| Which SEO tool gives the most value for the money? | SE Ranking, Semrush, Ahrefs |
| What SEO tools should a beginner start with? | Google Search Console, Google Analytics, Bing Webmaster Tools |
| What's the best SEO tool for an agency managing lots of clients? | Semrush, SE Ranking, Ahrefs |
| Which SEO tools have the most accurate data? | Ahrefs, Google Search Console, Google Analytics |
| What are the top SEO tools in 2026? | Semrush, Ahrefs, Google Search Console |
| What's the best tool for keyword research? | Semrush, Ahrefs, Google Keyword Planner |
| What's the best rank tracker for monitoring my Google positions every day? | AccuRanker, SE Ranking, Semrush |
| Which tool is best for backlink analysis and finding link building opportunities? | Ahrefs, Semrush, Majestic |
| What's the best tool to run a technical SEO audit of my website? | Screaming Frog, Semrush, Google Search Console |
| What's the best SEO tool for a local business that wants to rank on Google Maps? | BrightLocal, Local Falcon, Whitespark |
| What's the best SEO tool for a Shopify or ecommerce store? | TinyIMG, Google Search Console, Ahrefs |
| What tool should I use to optimize blog posts so they rank? | Frase, Surfer, Clearscope |
| What's the best tool to track whether my brand shows up in AI answers like ChatGPT? | Ahrefs |
| What's the best SEO tool for a solo founder with no SEO experience? | Google Search Console, Ahrefs, Semrush |
In their words
- ChatGPT“Best budget/PPC-focused option: SpyFu — strong for spying on competitors’ Google Ads/PPC keywords and seeing SEO/PPC overlap, though I’d treat its traffic/spend estimates as directional rather than exact.”
- Claude“SpyFu — Cheap, strong historical data, but heavily US-focused and better for PPC than organic.”
- Perplexity“If you care more about paid search / Google Ads keywords, SpyFu is often the better fit because it is especially focused on competitor PPC research and ad history.”
Closest rivals
- SpyFu vs AgencyAnalytics3
- SpyFu vs Botify3
- SpyFu vs Detailed SEO Extension3
- SpyFu vs Google Rich Results Test3
- SpyFu vs MarketMuse3
All SpyFu alternatives · Full SEO tools leaderboard · Sources