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MarketMuse vs SpyFu

as AI assistants see them, week of 2026-09-14

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MarketMuse and SpyFu both sit near the bottom of the pack, with overall scores of 3 out of 100. MarketMuse is named in 6 of 76 answers, slightly ahead of SpyFu's 3 of 76. MarketMuse does best on questions like "What tool should I use to optimize blog posts so they rank?" and "Which SEO software do professionals actually use?", each at 2 of 4 answers. SpyFu's one bright spot is "Which tool is best for seeing what keywords my competitors rank for?", where it's named in 3 of 3 answers. Head to head, MarketMuse leads on 3 questions, SpyFu on 1, and the two tie on 16.

Head to head

metricMarketMuseSpyFu
score33
questions won31

By assistant

MarketMuse

assistantscorenamed in, this weekusual spot, this week
ChatGPT411% of answers#11.0
Claude410% of answers#21.0
Gemini00% of answers
Perplexity510% of answers#8.0

SpyFu

assistantscorenamed in, this weekusual spot, this week
ChatGPT45% of answers#3.0
Claude35% of answers#5.0
Gemini00% of answers
Perplexity45% of answers#2.0

Where they differ

Only MarketMuse gets named for

  • What tool should I use to optimize blog posts so they rank?
  • What are the top SEO tools in 2026?
  • Which SEO software do professionals actually use?

Only SpyFu gets named for

  • Which tool is best for seeing what keywords my competitors rank for?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard