Buttondown vs EmailOctopus

as AI assistants see them, week of 2026-09-28

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Buttondown and EmailOctopus both scrape by with low, similar scores: 6 out of 100 overall for Buttondown versus 5 for EmailOctopus, with Buttondown named in 6 of 59 answers and EmailOctopus in 5 of 59. Buttondown shows up most for "What's the best newsletter platform?" (2 of 3 answers), while EmailOctopus sweeps "What are the best free email marketing tools?" at 3 of 3. Head-to-head, Buttondown edges ahead on 4 questions, EmailOctopus on 3, and the two tie on 13. Neither is ever named for "best email marketing tool for a small business" or "best email marketing platforms."

Head to head

metric	Buttondown	EmailOctopus
score	6	5
questions won	5	3

By assistant

Buttondown

assistant	score	named in, this week	usual spot, this week
ChatGPT	3	5% of answers	#5.0
Claude	14	25% of answers	#6.4
Gemini	not sampled this week
Perplexity	0	0% of answers

EmailOctopus

assistant	score	named in, this week	usual spot, this week
ChatGPT	4	5% of answers	#4.0
Claude	9	15% of answers	#5.0
Gemini	not sampled this week
Perplexity	3	5% of answers	#6.0

Where they differ

Only Buttondown gets named for

What's the best newsletter platform?
Which email platform is best for a solo creator?
What's the best email tool for selling a paid newsletter?
What's the best email platform that doesn't charge for duplicate subscribers?

Only EmailOctopus gets named for

What's the best email tool with a good free tier for under 1,000 subscribers?
Which email marketing platform is best value for money?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full Email marketing platforms leaderboard