Buttondown vs Loops

as AI assistants see them, week of 2026-09-28

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Buttondown and Loops both sit low on the AI radar, with overall scores of 6 and 7 out of 100. Buttondown shows up in 6 of 59 answers, doing best on "What's the best newsletter platform?" (2 of 3 answers), but it's never named for broader picks like best email marketing tool for a small business. Loops appears slightly more, in 8 of 59 answers, leading on "What's the best tool for automated onboarding and drip emails?" (2 of 3). Head-to-head, Loops gets named more often on 6 questions, Buttondown on 4, and they tie on 10. Perplexity gives both a flat 0.

Head to head

metric	Buttondown	Loops
score	6	7
questions won	5	7

By assistant

Buttondown

assistant	score	named in, this week	usual spot, this week
ChatGPT	3	5% of answers	#5.0
Claude	14	25% of answers	#6.4
Gemini	not sampled this week
Perplexity	0	0% of answers

Loops

assistant	score	named in, this week	usual spot, this week
ChatGPT	5	5% of answers	#1.0
Claude	17	35% of answers	#8.3
Gemini	not sampled this week
Perplexity	0	0% of answers

Where they differ

Only Buttondown gets named for

What's the best newsletter platform?
Which email platform is best for a solo creator?
What's the best email tool for selling a paid newsletter?
What are the best free email marketing tools?

Only Loops gets named for

What's the best tool for automated onboarding and drip emails?
What's the best email platform for a SaaS startup?
What's the best email platform for developers with a clean API?
What's the best alternative to Mailchimp?
What's the best email marketing software in 2026?
What's the best email platform that segments users by behaviour?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full Email marketing platforms leaderboard