Bing Webmaster Tools vs BrightLocal

as AI assistants see them, week of 2026-09-14

brag about it: X · LinkedIn

Bing Webmaster Tools and BrightLocal both sit near the bottom of the pack, scoring 9 and 8 overall out of 100. Bing Webmaster Tools shows up in 12 of 76 answers, doing best on questions about free or low-cost tools and top SEO tools for 2026 (3 of 4 answers each). BrightLocal appears more often, in 15 of 76 answers, and is named in every answer (4 of 4) about ranking a local business on Google Maps. Head-to-head, BrightLocal edges ahead on 6 questions, Bing Webmaster Tools on 5, with 9 ties. Neither is ever named for keyword research or technical SEO audits.

Head to head

metric	Bing Webmaster Tools	BrightLocal
score	9	8
questions won	7	7

By assistant

Bing Webmaster Tools

assistant	score	named in, this week	usual spot, this week
ChatGPT	8	11% of answers	#3.0
Claude	22	35% of answers	#4.9
Gemini	2	6% of answers	#12.0
Perplexity	5	10% of answers	#8.0

BrightLocal

assistant	score	named in, this week	usual spot, this week
ChatGPT	9	21% of answers	#9.3
Claude	14	35% of answers	#14.9
Gemini	8	12% of answers	#4.0
Perplexity	6	10% of answers	#5.5

Where they differ

Only Bing Webmaster Tools gets named for

What are the best free or low-cost SEO tools?
What SEO tools should a beginner start with?
Which SEO tool gives the most value for the money?
What's the best SEO tool for a Shopify or ecommerce store?

Only BrightLocal gets named for

What's the best SEO tool for a local business that wants to rank on Google Maps?
What's the best SEO tool for an agency managing lots of clients?
Which SEO software do professionals actually use?
What's the best rank tracker for monitoring my Google positions every day?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard