Bing Webmaster Tools vs Google Keyword Planner

as AI assistants see them, week of 2026-09-14

brag about it: X · LinkedIn

Bing Webmaster Tools and Google Keyword Planner both show up, but Google Keyword Planner edges ahead. It scores 14 overall versus Bing Webmaster Tools' 9, and lands in 19 of 76 answers compared to 12 of 76. Google Keyword Planner is named in all 4 of 4 answers for "best tool for keyword research" and "SEO tools for beginners," while Bing Webmaster Tools' strongest showing is 3 of 4 for "best free or low-cost SEO tools" and "top SEO tools in 2026." Head-to-head, Google Keyword Planner is named more often in 5 questions, Bing Webmaster Tools in 4, with 11 ties.

Head to head

metric	Bing Webmaster Tools	Google Keyword Planner
score	9	14
questions won	7	7

By assistant

Bing Webmaster Tools

assistant	score	named in, this week	usual spot, this week
ChatGPT	8	11% of answers	#3.0
Claude	22	35% of answers	#4.9
Gemini	2	6% of answers	#12.0
Perplexity	5	10% of answers	#8.0

Google Keyword Planner

assistant	score	named in, this week	usual spot, this week
ChatGPT	15	26% of answers	#6.4
Claude	16	25% of answers	#5.0
Gemini	9	18% of answers	#8.0
Perplexity	18	30% of answers	#5.5

Where they differ

Only Bing Webmaster Tools gets named for

What are the best SEO tools for a small business?
Which SEO tool gives the most value for the money?
What's the best SEO tool for a Shopify or ecommerce store?

Only Google Keyword Planner gets named for

What's the best tool for keyword research?
Which SEO tools have the most accurate data?
What tool should I use to optimize blog posts so they rank?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard