Bing Webmaster Tools vs PageSpeed Insights

as AI assistants see them, week of 2026-09-14

brag about it: X · LinkedIn

Bing Webmaster Tools and PageSpeed Insights sit close together in overall visibility, scoring 9 and 8 out of 100 and appearing in 12 and 13 of 76 answers. Bing Webmaster Tools does best on "best free or low-cost SEO tools" and "top SEO tools in 2026" (3 of 4 answers each), while PageSpeed Insights is named in every answer to the free or low-cost tools question and 3 of 4 for beginner tool picks. Head to head across shared questions, PageSpeed Insights leads on 5, Bing Webmaster Tools leads on 4, and the rest are tied. Neither is mentioned for keyword research or accurate data questions.

Head to head

metric	Bing Webmaster Tools	PageSpeed Insights
score	9	8
questions won	7	6

By assistant

Bing Webmaster Tools

assistant	score	named in, this week	usual spot, this week
ChatGPT	8	11% of answers	#3.0
Claude	22	35% of answers	#4.9
Gemini	2	6% of answers	#12.0
Perplexity	5	10% of answers	#8.0

PageSpeed Insights

assistant	score	named in, this week	usual spot, this week
ChatGPT	6	16% of answers	#15.3
Claude	11	25% of answers	#9.2
Gemini	10	18% of answers	#6.3
Perplexity	6	10% of answers	#5.5

Where they differ

Only Bing Webmaster Tools gets named for

What are the best SEO tools for a small business?
Which SEO tool gives the most value for the money?
What's the best SEO tool for a Shopify or ecommerce store?

Only PageSpeed Insights gets named for

What's the best tool to run a technical SEO audit of my website?
Which SEO software do professionals actually use?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard