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Google Keyword Planner
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Google Keyword Planner shows up in 19 of 76 answers across AI assistants, with an overall score of 14 out of 100. Scores vary by assistant: Perplexity gives it 18, Claude 16, ChatGPT 15, and Gemini 9. It performs best on keyword research questions, named in 4 of 4 answers for "What's the best tool for keyword research?" and 4 of 4 for "What SEO tools should a beginner start with?" It also shows up in 3 of 4 answers for accuracy, free/low-cost tools, and general "best SEO tools" questions. It's never named for technical audits, local SEO, rank tracking, or agency use.
Who's talking about you
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 15 | 26% of answers | #6.4 |
| Claude | 16 | 25% of answers | #5.0 |
| Gemini | 9 | 18% of answers | #8.0 |
| Perplexity | 18 | 30% of answers | #5.5 |
Questions you win
| question | named in | best spot |
|---|---|---|
| What's the best tool for keyword research? | 4 of 4 | #2 |
| What SEO tools should a beginner start with? | 4 of 4 | #3 |
| Which SEO tools have the most accurate data? | 3 of 4 | #1 |
| What are the best free or low-cost SEO tools? | 3 of 4 | #3 |
| What are the best SEO tools? | 3 of 4 | #6 |
| What tool should I use to optimize blog posts so they rank? | 1 of 4 | #7 |
| What are the top SEO tools in 2026? | 1 of 4 | #9 |
Questions you lose
| question | who got named instead |
|---|---|
| What's the best all-in-one SEO platform right now? | Semrush, Ahrefs, SE Ranking |
| Which SEO software do professionals actually use? | Google Search Console, Ahrefs, Semrush |
| What are the best SEO tools for a small business? | Google Search Console, Google Analytics, Google Business Profile |
| Which SEO tool gives the most value for the money? | SE Ranking, Semrush, Ahrefs |
| What's the best SEO tool for an agency managing lots of clients? | Semrush, SE Ranking, Ahrefs |
| What's the best rank tracker for monitoring my Google positions every day? | AccuRanker, SE Ranking, Semrush |
| Which tool is best for backlink analysis and finding link building opportunities? | Ahrefs, Semrush, Majestic |
| What's the best tool to run a technical SEO audit of my website? | Screaming Frog, Semrush, Google Search Console |
| What's the best SEO tool for a local business that wants to rank on Google Maps? | BrightLocal, Local Falcon, Whitespark |
| What's the best SEO tool for a Shopify or ecommerce store? | TinyIMG, Google Search Console, Ahrefs |
| What's the best tool to track whether my brand shows up in AI answers like ChatGPT? | Ahrefs |
| What's the best SEO tool for a solo founder with no SEO experience? | Google Search Console, Ahrefs, Semrush |
| Which tool is best for seeing what keywords my competitors rank for? | Semrush, Ahrefs, SpyFu |
In their words
- ChatGPT“| Best free/ads-focused keyword data | Google Keyword Planner |”
- Claude“Google Keyword Planner — free with an Ads account.”
- Gemini“Google Keyword Planner: The ultimate source for raw search volume and PPC competition data direct from Google.”
Closest rivals
- Google Keyword Planner vs Mangools12
- Google Keyword Planner vs Surfer12
- Google Keyword Planner vs Moz11
- Google Keyword Planner vs Sitebulb11
- Google Keyword Planner vs Bing Webmaster Tools9
All Google Keyword Planner alternatives · Full SEO tools leaderboard · Sources