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Google Keyword Planner

Google Keyword Planner ranks #8 of 63 in seo tools in the week of 12 October 2026, with a visibility score of 13 across ChatGPT, Claude, Gemini and Perplexity. It was named in 20% of the answers we sampled.

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brag about it: X · LinkedIn

sampled: 3 of 4 assistants this week

Google Keyword Planner shows up in 19 of 76 answers across AI assistants, with an overall score of 14 out of 100. Scores vary by assistant: Perplexity gives it 18, Claude 16, ChatGPT 15, and Gemini 9. It performs best on keyword research questions, named in 4 of 4 answers for "What's the best tool for keyword research?" and 4 of 4 for "What SEO tools should a beginner start with?" It also shows up in 3 of 4 answers for accuracy, free/low-cost tools, and general "best SEO tools" questions. It's never named for technical audits, local SEO, rank tracking, or agency use.

Who's talking about you

assistant	score	named in, this week	usual spot, this week
ChatGPT	14	20% of answers	#5.8
Claude	14	20% of answers	#7.0
Gemini	not sampled this week
Perplexity	15	20% of answers	#6.0

Questions you win

question	named in	best spot
What SEO tools should a beginner start with?	3 of 3	#3
What's the best tool for keyword research?	3 of 3	#3
What are the best free or low-cost SEO tools?	2 of 3	#5
Which SEO tools have the most accurate data?	2 of 3	#5
Which tool is best for seeing what keywords my competitors rank for?	1 of 3	#6
What are the best alternatives to Semrush?	1 of 3	#9
What are the best SEO tools?	1 of 3	#13
What are the best alternatives to Ahrefs?	1 of 3	#14

Questions you lose

question	who got named instead
What's the best all-in-one SEO platform right now?	Semrush, Ahrefs, SE Ranking
Which SEO software do professionals actually use?	Google Search Console, Google Analytics, Semrush
What are the best SEO tools for a small business?	Google Search Console, Google Analytics, Google Business Profile
Which SEO tool gives the most value for the money?	Ahrefs, Semrush, SE Ranking
What's the best SEO tool for an agency managing lots of clients?	Semrush, SE Ranking, AgencyAnalytics
What are the top SEO tools in 2026?	Semrush, Ahrefs, Google Search Console
What's the best rank tracker for monitoring my Google positions every day?	AccuRanker, Nightwatch, Semrush
Which tool is best for backlink analysis and finding link building opportunities?	Ahrefs, Semrush, Majestic
What's the best tool to run a technical SEO audit of my website?	Screaming Frog, Ahrefs, Semrush
What's the best SEO tool for a local business that wants to rank on Google Maps?	BrightLocal, Local Falcon, Whitespark
What's the best SEO tool for a Shopify or ecommerce store?	Google Search Console, Semrush, Bing Webmaster Tools
What tool should I use to optimize blog posts so they rank?	Semrush, Surfer, Google Search Console
What's the best tool to track whether my brand shows up in AI answers like ChatGPT?	Ahrefs
What's the best SEO tool for a solo founder with no SEO experience?	Google Search Console, Ahrefs, Ubersuggest
What are the best alternatives to Google Search Console?	Bing Webmaster Tools, Ahrefs, Semrush
What are the best alternatives to SE Ranking?	Semrush, Ahrefs, Moz
What are the best alternatives to Screaming Frog?	Sitebulb, Semrush, JetOctopus

Assistants cited 10 pages for questions in this category that name your rivals and not you. See all sources for SEO tools.

In their words

ChatGPT“Google Keyword Planner — keyword ideas and search-volume estimates, particularly useful for Google Ads planning.”
Claude“Keyword research: Keywords Everywhere (cheap credit-based), Google Keyword Planner (free), or Semrush.”
Perplexity“Best free option: Google Keyword Planner — ideal for search-volume estimates, paid-keyword research, and budget forecasting.”

Closest rivals

All Google Keyword Planner alternatives · Full SEO tools leaderboard · Sources