Buffer vs Publer

as AI assistants see them, week of 2026-09-14

brag about it: X · LinkedIn

Buffer clearly leads Publer in how AI assistants talk about social media schedulers. Buffer scores 79 overall (85 ChatGPT, 81 Claude, 73 Gemini, 79 Perplexity) and shows up in 74 of 80 answers, including a perfect 4 of 4 for questions like best LinkedIn scheduler and best tool for startups. Publer trails with an overall score of 19 and appears in just 23 of 80 answers, its strongest showing being free or cheap scheduling tools (4 of 4). Head-to-head, Buffer was named more often in 19 of 20 shared questions, with 1 tie and none favoring Publer.

Head to head

metric	Buffer	Publer
score	79	19
questions won	20	14

By assistant

Buffer

assistant	score	named in, this week	usual spot, this week
ChatGPT	85	90% of answers	#1.4
Claude	81	100% of answers	#2.5
Gemini	73	90% of answers	#2.5
Perplexity	79	90% of answers	#1.9

Publer

assistant	score	named in, this week	usual spot, this week
ChatGPT	4	5% of answers	#3.0
Claude	47	70% of answers	#4.4
Gemini	11	20% of answers	#6.0
Perplexity	14	20% of answers	#3.8

Where they differ

Only Buffer gets named for

What's the best social media scheduler for a startup?
What's the best social media tool with analytics that shows which posts perform?
What's the best tool for an indie hacker to build in public on social media?
What's the best tool to schedule Instagram posts and Reels?
What's the best all-in-one social media tool for a small marketing team?
What's the best social media scheduler for an agency managing many clients?

Only Publer gets named for

nothing exclusive

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full Social media schedulers leaderboard