Buffer vs Publer

as AI assistants see them, week of 2026-10-12

brag about it: X · LinkedIn

Buffer clearly leads Publer in how AI assistants talk about social media schedulers. Buffer scores 79 overall (85 ChatGPT, 81 Claude, 73 Gemini, 79 Perplexity) and shows up in 74 of 80 answers, including a perfect 4 of 4 for questions like best LinkedIn scheduler and best tool for startups. Publer trails with an overall score of 19 and appears in just 23 of 80 answers, its strongest showing being free or cheap scheduling tools (4 of 4). Head-to-head, Buffer was named more often in 19 of 20 shared questions, with 1 tie and none favoring Publer.

Head to head

metric	Buffer	Publer
score	79	20
questions won	23	18

By assistant

Buffer

assistant	score	named in, this week	usual spot, this week
ChatGPT	87	95% of answers	#1.4
Claude	78	95% of answers	#2.8
Gemini	73	83% of answers	#2.1
Perplexity	79	84% of answers	#1.4

Publer

assistant	score	named in, this week	usual spot, this week
ChatGPT	7	15% of answers	#4.3
Claude	43	60% of answers	#5.0
Gemini	15	25% of answers	#3.7
Perplexity	15	21% of answers	#4.0

Where they differ

Only Buffer gets named for

Which social media tool is best for scheduling posts to LinkedIn and X?
What's the best all-in-one social media tool for a small marketing team?
What's the best tool to schedule TikTok videos?
What's the best tool to turn blog posts into social media posts automatically?
What's the best tool to schedule Instagram posts and Reels?
What's the best tool for an indie hacker to build in public on social media?

Only Publer gets named for

What are the best alternatives to Buffer?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full Social media schedulers leaderboard