Metricool vs Publer

as AI assistants see them, week of 2026-09-14

brag about it: X · LinkedIn

Metricool leads this matchup, with an overall score of 44 versus Publer's 19, and it shows up in 46 of 80 answers compared to Publer's 23. Metricool gets named more often in 11 questions, Publer in just 2, with 7 ties. Metricool is a lock for "best scheduler for a startup," "top schedulers in 2026," and "best free or cheap tools" (4 of 4 each), while Publer only matches that consistency on the free-or-cheap question. Claude rates the two closest (61 vs 47), while ChatGPT and Gemini favor Metricool by a wide margin.

Head to head

metric	Metricool	Publer
score	44	19
questions won	17	14

By assistant

Metricool

assistant	score	named in, this week	usual spot, this week
ChatGPT	34	40% of answers	#2.1
Claude	61	80% of answers	#3.1
Gemini	61	75% of answers	#2.5
Perplexity	22	35% of answers	#5.0

Publer

assistant	score	named in, this week	usual spot, this week
ChatGPT	4	5% of answers	#3.0
Claude	47	70% of answers	#4.4
Gemini	11	20% of answers	#6.0
Perplexity	14	20% of answers	#3.8

Where they differ

Only Metricool gets named for

What's the best social media scheduler for a startup?
What's the best social media tool with analytics that shows which posts perform?
What's the best all-in-one social media tool for a small marketing team?
What's the best tool to schedule Instagram posts and Reels?
What's the best social media scheduler for an agency managing many clients?

Only Publer gets named for

What's the best tool to turn blog posts into social media posts automatically?
What's the best open-source social media scheduler I can self-host?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full Social media schedulers leaderboard