Ahrefs Brand Radar vs Profound

as AI assistants see them, week of 2026-09-14

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Profound leads Ahrefs Brand Radar in this matchup, scoring 52 overall versus 22, and showing up in 42 of 61 answers compared to 28 of 61 for Ahrefs Brand Radar. Profound topped ChatGPT (61) and Claude (60) scores, with Ahrefs Brand Radar trailing at 24 and 37; Perplexity gave Profound 36 against 10. Head-to-head, Profound was named more often on 12 questions, Ahrefs Brand Radar on just 1, with 7 ties. Both tools were named in every answer for "What are the best AI visibility tracking tools?" or close to it, and neither was ever named for crawler-access or open-source tracking questions.

Head to head

metric	Ahrefs Brand Radar	Profound
score	22	52
questions won	18	18

By assistant

Ahrefs Brand Radar

assistant	score	named in, this week	usual spot, this week
ChatGPT	24	35% of answers	#4.1
Claude	37	90% of answers	#10.5
Gemini	not sampled this week
Perplexity	10	15% of answers	#4.7

Profound

assistant	score	named in, this week	usual spot, this week
ChatGPT	61	80% of answers	#3.1
Claude	60	80% of answers	#3.3
Gemini	not sampled this week
Perplexity	36	45% of answers	#2.6

Where they differ

Only Ahrefs Brand Radar gets named for

nothing exclusive

Only Profound gets named for

nothing exclusive

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full AI visibility trackers leaderboard