Ahrefs Brand Radar vs Semrush AI Toolkit

as AI assistants see them, week of 2026-09-14

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Semrush AI Toolkit edges ahead overall, scoring 26 out of 100 versus Ahrefs Brand Radar's 22, and it's named more often too: 32 of 61 answers compared to 28 of 61. Claude rates them equally at 37, but ChatGPT favors Ahrefs Brand Radar (24 vs 20) while Perplexity clearly prefers Semrush AI Toolkit (25 vs 10). Head-to-head, Semrush AI Toolkit wins more often, coming out ahead on 7 questions to Ahrefs Brand Radar's 3, with 10 ties. Both tools were named in 4 of 4 answers for "best AI visibility tracking tools," and both go unmentioned for AI crawler access and open-source tracking questions.

Head to head

metric	Ahrefs Brand Radar	Semrush AI Toolkit
score	22	26
questions won	18	18

By assistant

Ahrefs Brand Radar

assistant	score	named in, this week	usual spot, this week
ChatGPT	24	35% of answers	#4.1
Claude	37	90% of answers	#10.5
Gemini	not sampled this week
Perplexity	10	15% of answers	#4.7

Semrush AI Toolkit

assistant	score	named in, this week	usual spot, this week
ChatGPT	20	30% of answers	#4.2
Claude	37	90% of answers	#10.5
Gemini	not sampled this week
Perplexity	25	35% of answers	#3.6

Where they differ

Only Ahrefs Brand Radar gets named for

nothing exclusive

Only Semrush AI Toolkit gets named for

nothing exclusive

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full AI visibility trackers leaderboard