Google Analytics vs SE Ranking

as AI assistants see them, week of 2026-10-12

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Right now SE Ranking edges out Google Analytics overall, scoring 30 versus 21 and getting named in 41 of 76 answers compared to 24 of 76. SE Ranking leads across all four assistants, including a 36 from Gemini and a 30 from Perplexity, while Google Analytics peaks at 32 with Gemini and dips to 12 with Perplexity. Head-to-head, SE Ranking comes out ahead in 11 questions, Google Analytics in 6, with 3 ties. Google Analytics still shows up consistently for beginner and low-cost tool questions, named in 4 of 4 answers each, but SE Ranking is the one assistants reach for on value-for-money and all-in-one platform questions.

Head to head

metric	Google Analytics	SE Ranking
score	23	28
questions won	12	18

By assistant

Google Analytics

assistant	score	named in, this week	usual spot, this week
ChatGPT	18	30% of answers	#5.3
Claude	24	35% of answers	#4.0
Gemini	not sampled this week
Perplexity	22	45% of answers	#4.1

SE Ranking

assistant	score	named in, this week	usual spot, this week
ChatGPT	30	40% of answers	#4.0
Claude	29	65% of answers	#8.2
Gemini	not sampled this week
Perplexity	25	35% of answers	#5.9

Where they differ

Only Google Analytics gets named for

What's the best SEO tool for a solo founder with no SEO experience?

Only SE Ranking gets named for

What's the best SEO tool for an agency managing lots of clients?
What's the best rank tracker for monitoring my Google positions every day?
What are the best alternatives to Ahrefs?
What are the best alternatives to Google Search Console?
Which tool is best for seeing what keywords my competitors rank for?
What's the best tool to track whether my brand shows up in AI answers like ChatGPT?
What are the best alternatives to Screaming Frog?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard