Google Analytics vs SE Ranking
as AI assistants see them, week of 2026-09-14
Right now SE Ranking edges out Google Analytics overall, scoring 30 versus 21 and getting named in 41 of 76 answers compared to 24 of 76. SE Ranking leads across all four assistants, including a 36 from Gemini and a 30 from Perplexity, while Google Analytics peaks at 32 with Gemini and dips to 12 with Perplexity. Head-to-head, SE Ranking comes out ahead in 11 questions, Google Analytics in 6, with 3 ties. Google Analytics still shows up consistently for beginner and low-cost tool questions, named in 4 of 4 answers each, but SE Ranking is the one assistants reach for on value-for-money and all-in-one platform questions.
Head to head
| metric | Google Analytics | SE Ranking |
|---|---|---|
| score | 21 | 30 |
| questions won | 10 | 15 |
By assistant
Google Analytics
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 17 | 26% of answers | #4.4 |
| Claude | 23 | 35% of answers | #4.3 |
| Gemini | 32 | 53% of answers | #5.3 |
| Perplexity | 12 | 15% of answers | #3.0 |
SE Ranking
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 32 | 58% of answers | #6.5 |
| Claude | 26 | 55% of answers | #8.2 |
| Gemini | 36 | 53% of answers | #4.2 |
| Perplexity | 30 | 50% of answers | #5.6 |
Where they differ
Only Google Analytics gets named for
- Which SEO tools have the most accurate data?
- What's the best SEO tool for a Shopify or ecommerce store?
- What's the best tool to run a technical SEO audit of my website?
Only SE Ranking gets named for
- Which SEO tool gives the most value for the money?
- What's the best all-in-one SEO platform right now?
- What are the top SEO tools in 2026?
- Which tool is best for seeing what keywords my competitors rank for?
- What's the best SEO tool for a solo founder with no SEO experience?
- What's the best tool to track whether my brand shows up in AI answers like ChatGPT?
- What's the best tool for keyword research?
- Which tool is best for backlink analysis and finding link building opportunities?
More comparisons
- Google Analytics vs Google Keyword Planner
- Google Analytics vs Screaming Frog
- Google Analytics vs Mangools
- Google Analytics vs Surfer
- Screaming Frog vs SE Ranking
- Google Keyword Planner vs SE Ranking
Not sold on either?
Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard