Google Analytics vs Google Keyword Planner

as AI assistants see them, week of 2026-10-12

brag about it: X · LinkedIn

Google Analytics edges out Google Keyword Planner overall, scoring 21 versus 14 out of 100, and shows up in more answers too: 24 of 76 versus 19 of 76. Head-to-head, Analytics comes out ahead on 7 questions, Keyword Planner leads on 3, and they tie on 10. Both tools are named in every answer to "What SEO tools should a beginner start with?" and "What are the best free or low-cost SEO tools?" Keyword Planner, unsurprisingly, is named in all 4 answers on best keyword research tool, a question where Analytics never appears. Gemini rates Analytics highest at 32; Perplexity favors Keyword Planner at 18.

Head to head

metric	Google Analytics	Google Keyword Planner
score	23	13
questions won	12	8

By assistant

Google Analytics

assistant	score	named in, this week	usual spot, this week
ChatGPT	18	30% of answers	#5.3
Claude	24	35% of answers	#4.0
Gemini	not sampled this week
Perplexity	22	45% of answers	#4.1

Google Keyword Planner

assistant	score	named in, this week	usual spot, this week
ChatGPT	14	20% of answers	#5.8
Claude	14	20% of answers	#7.0
Gemini	not sampled this week
Perplexity	15	20% of answers	#6.0

Where they differ

Only Google Analytics gets named for

Which SEO software do professionals actually use?
What are the best SEO tools for a small business?
What are the top SEO tools in 2026?
What's the best SEO tool for a solo founder with no SEO experience?
What's the best SEO tool for a Shopify or ecommerce store?
What's the best all-in-one SEO platform right now?
Which SEO tool gives the most value for the money?

Only Google Keyword Planner gets named for

What's the best tool for keyword research?
Which tool is best for seeing what keywords my competitors rank for?
What are the best alternatives to Ahrefs?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard