Google Analytics vs Google Keyword Planner

as AI assistants see them, week of 2026-09-14

brag about it: X · LinkedIn

Google Analytics edges out Google Keyword Planner overall, scoring 21 versus 14 out of 100, and shows up in more answers too: 24 of 76 versus 19 of 76. Head-to-head, Analytics comes out ahead on 7 questions, Keyword Planner leads on 3, and they tie on 10. Both tools are named in every answer to "What SEO tools should a beginner start with?" and "What are the best free or low-cost SEO tools?" Keyword Planner, unsurprisingly, is named in all 4 answers on best keyword research tool, a question where Analytics never appears. Gemini rates Analytics highest at 32; Perplexity favors Keyword Planner at 18.

Head to head

metric	Google Analytics	Google Keyword Planner
score	21	14
questions won	10	7

By assistant

Google Analytics

assistant	score	named in, this week	usual spot, this week
ChatGPT	17	26% of answers	#4.4
Claude	23	35% of answers	#4.3
Gemini	32	53% of answers	#5.3
Perplexity	12	15% of answers	#3.0

Google Keyword Planner

assistant	score	named in, this week	usual spot, this week
ChatGPT	15	26% of answers	#6.4
Claude	16	25% of answers	#5.0
Gemini	9	18% of answers	#8.0
Perplexity	18	30% of answers	#5.5

Where they differ

Only Google Analytics gets named for

Which SEO software do professionals actually use?
What are the best SEO tools for a small business?
What's the best SEO tool for a Shopify or ecommerce store?
What's the best tool to run a technical SEO audit of my website?
What's the best rank tracker for monitoring my Google positions every day?
What's the best SEO tool for an agency managing lots of clients?

Only Google Keyword Planner gets named for

What's the best tool for keyword research?
What tool should I use to optimize blog posts so they rank?
What are the top SEO tools in 2026?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard