Google Keyword Planner vs Sitebulb

as AI assistants see them, week of 2026-09-14

brag about it: X · LinkedIn

Google Keyword Planner edges out Sitebulb overall, scoring 14 versus 11 and appearing in 19 of 76 answers compared to Sitebulb's 17. Keyword Planner dominates keyword research questions, named in 4 of 4 answers for "best tool for keyword research" and "best tools for beginners," but it's never mentioned for technical SEO audits. Sitebulb takes the opposite lane, swept in all 4 answers for "best tool to run a technical SEO audit," yet never named for keyword research. Head-to-head across shared questions, each tool leads in 5, with 10 ties. Claude rates Sitebulb highest at 17; Perplexity favors Keyword Planner at 18.

Head to head

metric	Google Keyword Planner	Sitebulb
score	14	11
questions won	7	7

By assistant

Google Keyword Planner

assistant	score	named in, this week	usual spot, this week
ChatGPT	15	26% of answers	#6.4
Claude	16	25% of answers	#5.0
Gemini	9	18% of answers	#8.0
Perplexity	18	30% of answers	#5.5

Sitebulb

assistant	score	named in, this week	usual spot, this week
ChatGPT	8	21% of answers	#13.0
Claude	17	35% of answers	#7.9
Gemini	16	29% of answers	#6.6
Perplexity	3	5% of answers	#4.0

Where they differ

Only Google Keyword Planner gets named for

What's the best tool for keyword research?
What SEO tools should a beginner start with?
What are the best free or low-cost SEO tools?
What tool should I use to optimize blog posts so they rank?

Only Sitebulb gets named for

What's the best tool to run a technical SEO audit of my website?
Which SEO software do professionals actually use?
What's the best SEO tool for an agency managing lots of clients?
What's the best all-in-one SEO platform right now?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard