Google Keyword Planner vs Moz

as AI assistants see them, week of 2026-10-12

brag about it: X · LinkedIn

Google Keyword Planner edges out Moz overall, scoring 14 versus 11 out of 100, and shows up in 19 of 76 answers compared to Moz's 16. Keyword Planner shines for keyword research and beginner-friendly tool questions, named in 4 of 4 answers for both. Moz does better with Claude (18 vs 16) but falls sharply with Perplexity, scoring just 4. Head-to-head, Moz is named more often in 7 questions, Keyword Planner in 6, and the two tie in 7 others. Both tools are never mentioned for technical SEO audits or local business ranking questions.

Head to head

metric	Google Keyword Planner	Moz
score	13	11
questions won	8	13

By assistant

Google Keyword Planner

assistant	score	named in, this week	usual spot, this week
ChatGPT	14	20% of answers	#5.8
Claude	14	20% of answers	#7.0
Gemini	not sampled this week
Perplexity	15	20% of answers	#6.0

Moz

assistant	score	named in, this week	usual spot, this week
ChatGPT	10	10% of answers	#5.5
Claude	19	40% of answers	#8.0
Gemini	not sampled this week
Perplexity	5	10% of answers	#5.0

Where they differ

Only Google Keyword Planner gets named for

What SEO tools should a beginner start with?
What's the best tool for keyword research?
Which SEO tools have the most accurate data?

Only Moz gets named for

What are the best alternatives to SE Ranking?
What are the top SEO tools in 2026?
Which tool is best for backlink analysis and finding link building opportunities?
What's the best all-in-one SEO platform right now?
What's the best SEO tool for a local business that wants to rank on Google Maps?
What are the best alternatives to Google Search Console?
What are the best SEO tools for a small business?
Which SEO software do professionals actually use?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard