Google Keyword Planner vs Moz

as AI assistants see them, week of 2026-09-14

brag about it: X · LinkedIn

Google Keyword Planner edges out Moz overall, scoring 14 versus 11 out of 100, and shows up in 19 of 76 answers compared to Moz's 16. Keyword Planner shines for keyword research and beginner-friendly tool questions, named in 4 of 4 answers for both. Moz does better with Claude (18 vs 16) but falls sharply with Perplexity, scoring just 4. Head-to-head, Moz is named more often in 7 questions, Keyword Planner in 6, and the two tie in 7 others. Both tools are never mentioned for technical SEO audits or local business ranking questions.

Head to head

metric	Google Keyword Planner	Moz
score	14	11
questions won	7	12

By assistant

Google Keyword Planner

assistant	score	named in, this week	usual spot, this week
ChatGPT	15	26% of answers	#6.4
Claude	16	25% of answers	#5.0
Gemini	9	18% of answers	#8.0
Perplexity	18	30% of answers	#5.5

Moz

assistant	score	named in, this week	usual spot, this week
ChatGPT	14	26% of answers	#7.2
Claude	18	30% of answers	#5.7
Gemini	10	18% of answers	#6.3
Perplexity	4	10% of answers	#11.0

Where they differ

Only Google Keyword Planner gets named for

What tool should I use to optimize blog posts so they rank?

Only Moz gets named for

Which tool is best for backlink analysis and finding link building opportunities?
What's the best SEO tool for a solo founder with no SEO experience?
Which SEO software do professionals actually use?
What's the best all-in-one SEO platform right now?
What's the best SEO tool for an agency managing lots of clients?
What's the best rank tracker for monitoring my Google positions every day?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard