Moz vs Sitebulb

as AI assistants see them, week of 2026-09-14

brag about it: X · LinkedIn

Moz and Sitebulb land in a near-identical tie overall, each scoring 11 out of 100 and named in about the same slice of answers (16 of 76 for Moz, 17 of 76 for Sitebulb). Their strengths point in different directions, though: Moz shows up most for general "best SEO tools" and backlink-analysis questions, while Sitebulb owns the technical-audit question outright, named in all 4 of 4 answers, and also does well for data accuracy and professional use. Head-to-head, Moz was named more often in 6 questions, Sitebulb in 4, with 10 questions tied. Neither tool appears for local SEO, blog optimization, or value-for-money questions.

Head to head

metric	Moz	Sitebulb
score	11	11
questions won	12	7

By assistant

Moz

assistant	score	named in, this week	usual spot, this week
ChatGPT	14	26% of answers	#7.2
Claude	18	30% of answers	#5.7
Gemini	10	18% of answers	#6.3
Perplexity	4	10% of answers	#11.0

Sitebulb

assistant	score	named in, this week	usual spot, this week
ChatGPT	8	21% of answers	#13.0
Claude	17	35% of answers	#7.9
Gemini	16	29% of answers	#6.6
Perplexity	3	5% of answers	#4.0

Where they differ

Only Moz gets named for

Which tool is best for backlink analysis and finding link building opportunities?
What are the best free or low-cost SEO tools?
What's the best SEO tool for a solo founder with no SEO experience?
What's the best tool for keyword research?
What's the best rank tracker for monitoring my Google positions every day?
What SEO tools should a beginner start with?

Only Sitebulb gets named for

What's the best tool to run a technical SEO audit of my website?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard