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Google Rich Results Test vs Similarweb

as AI assistants see them, week of 2026-10-12

brag about it: X · LinkedIn

Google Rich Results Test and Similarweb both land in just 5 of 76 answers, tying for an overall score of 3 out of 100. Google Rich Results Test shows up most for "best free or low-cost SEO tools" (3 of 4 answers), while Similarweb leads on "most accurate data" (2 of 4 answers). Head-to-head, they're tied across 15 questions, with Similarweb named more often in 3 and Google Rich Results Test ahead in 2. By assistant, Gemini never names either one, and Perplexity never names Similarweb. Neither tool appears for keyword research, value for money, local SEO, or blog optimization questions.

Head to head

metricGoogle Rich Results TestSimilarweb
score22
questions won13

By assistant

Google Rich Results Test

assistantscorenamed in, this weekusual spot, this week
ChatGPT10% of answers
Claude45% of answers#9.0
Gemininot sampled this week
Perplexity10% of answers

Similarweb

assistantscorenamed in, this weekusual spot, this week
ChatGPT20% of answers
Claude55% of answers#7.0
Gemininot sampled this week
Perplexity00% of answers

Where they differ

Only Google Rich Results Test gets named for

  • What are the best free or low-cost SEO tools?

Only Similarweb gets named for

  • What are the best alternatives to Semrush?
  • Which SEO tools have the most accurate data?
  • What are the best alternatives to Ahrefs?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard