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Google Rich Results Test vs Yext

as AI assistants see them, week of 2026-10-12

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Head to head

metricGoogle Rich Results TestYext
score22
questions won13

By assistant

Google Rich Results Test

assistantscorenamed in, this weekusual spot, this week
ChatGPT10% of answers
Claude45% of answers#9.0
Gemininot sampled this week
Perplexity10% of answers

Yext

assistantscorenamed in, this weekusual spot, this week
ChatGPT20% of answers
Claude515% of answers#22.3
Gemininot sampled this week
Perplexity00% of answers

Where they differ

Only Google Rich Results Test gets named for

  • What are the best free or low-cost SEO tools?

Only Yext gets named for

  • What's the best SEO tool for a local business that wants to rank on Google Maps?
  • What are the top SEO tools in 2026?
  • Which SEO software do professionals actually use?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard