Moz vs Surfer

as AI assistants see them, week of 2026-09-14

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Moz and Surfer land close together overall, scoring 11 and 12 out of 100. Moz shows up in 16 of 76 answers, Surfer in 21 of 76. Moz does best on questions about free or low-cost tools, general SEO tool lists, top tools in 2026, and backlink analysis, each at 2 of 4 answers. Surfer's strongest showings are on blog post optimization, best SEO tools, professional software, and top tools in 2026, all at 4 of 4 answers. Head to head, Moz was named more often on 7 questions, Surfer on 6, with 7 questions tied.

Head to head

metric	Moz	Surfer
score	11	12
questions won	12	8

By assistant

Moz

assistant	score	named in, this week	usual spot, this week
ChatGPT	14	26% of answers	#7.2
Claude	18	30% of answers	#5.7
Gemini	10	18% of answers	#6.3
Perplexity	4	10% of answers	#11.0

Surfer

assistant	score	named in, this week	usual spot, this week
ChatGPT	11	21% of answers	#7.5
Claude	14	35% of answers	#15.6
Gemini	14	29% of answers	#8.2
Perplexity	16	25% of answers	#4.6

Where they differ

Only Moz gets named for

Which tool is best for backlink analysis and finding link building opportunities?
What's the best SEO tool for a solo founder with no SEO experience?
What's the best SEO tool for an agency managing lots of clients?
What's the best tool for keyword research?
What's the best rank tracker for monitoring my Google positions every day?
Which SEO tools have the most accurate data?
What SEO tools should a beginner start with?

Only Surfer gets named for

What tool should I use to optimize blog posts so they rank?
What are the best SEO tools for a small business?
What's the best SEO tool for a Shopify or ecommerce store?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard