Moz vs Surfer
as AI assistants see them, week of 2026-10-12
Moz and Surfer land close together overall, scoring 11 and 12 out of 100. Moz shows up in 16 of 76 answers, Surfer in 21 of 76. Moz does best on questions about free or low-cost tools, general SEO tool lists, top tools in 2026, and backlink analysis, each at 2 of 4 answers. Surfer's strongest showings are on blog post optimization, best SEO tools, professional software, and top tools in 2026, all at 4 of 4 answers. Head to head, Moz was named more often on 7 questions, Surfer on 6, with 7 questions tied.
Head to head
| metric | Moz | Surfer |
|---|---|---|
| score | 11 | 11 |
| questions won | 13 | 10 |
By assistant
Moz
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 10 | 10% of answers | #5.5 |
| Claude | 19 | 40% of answers | #8.0 |
| Gemini | not sampled this week | ||
| Perplexity | 5 | 10% of answers | #5.0 |
Surfer
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 12 | 20% of answers | #5.0 |
| Claude | 14 | 35% of answers | #18.9 |
| Gemini | not sampled this week | ||
| Perplexity | 11 | 10% of answers | #6.0 |
Where they differ
Only Moz gets named for
- Which tool is best for backlink analysis and finding link building opportunities?
- What's the best all-in-one SEO platform right now?
- What's the best SEO tool for a local business that wants to rank on Google Maps?
- Which tool is best for seeing what keywords my competitors rank for?
- What are the best alternatives to Google Search Console?
Only Surfer gets named for
- What tool should I use to optimize blog posts so they rank?
- What SEO tools should a beginner start with?
More comparisons
- Moz vs PageSpeed Insights
- Google Trends vs Moz
- Moz vs Ubersuggest
- Bing Webmaster Tools vs Moz
- PageSpeed Insights vs Surfer
- Google Trends vs Surfer
Not sold on either?
Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard