Bing Webmaster Tools vs Moz

as AI assistants see them, week of 2026-09-14

brag about it: X · LinkedIn

Moz edges out Bing Webmaster Tools in overall AI visibility, scoring 11 versus 9 and showing up in 16 of 76 answers compared to 12 of 76 for Bing Webmaster Tools. Head to head, Moz is named more often on 9 questions, Bing Webmaster Tools leads on 6, and they tie on 5. Both get their strongest mentions around "best free or low-cost SEO tools" and "top SEO tools in 2026." Claude rates Bing Webmaster Tools highest of the four assistants at 22, while Gemini scores it lowest at 2; for Moz, ChatGPT gives the top score at 14 and Perplexity the lowest at 4.

Head to head

metric	Bing Webmaster Tools	Moz
score	9	11
questions won	7	12

By assistant

Bing Webmaster Tools

assistant	score	named in, this week	usual spot, this week
ChatGPT	8	11% of answers	#3.0
Claude	22	35% of answers	#4.9
Gemini	2	6% of answers	#12.0
Perplexity	5	10% of answers	#8.0

Moz

assistant	score	named in, this week	usual spot, this week
ChatGPT	14	26% of answers	#7.2
Claude	18	30% of answers	#5.7
Gemini	10	18% of answers	#6.3
Perplexity	4	10% of answers	#11.0

Where they differ

Only Bing Webmaster Tools gets named for

What are the best SEO tools for a small business?
Which SEO tool gives the most value for the money?
What's the best SEO tool for a Shopify or ecommerce store?

Only Moz gets named for

Which tool is best for backlink analysis and finding link building opportunities?
What's the best SEO tool for a solo founder with no SEO experience?
Which SEO software do professionals actually use?
What's the best all-in-one SEO platform right now?
What's the best SEO tool for an agency managing lots of clients?
What's the best tool for keyword research?
What's the best rank tracker for monitoring my Google positions every day?
Which SEO tools have the most accurate data?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard