Otterly.AI vs Semrush AI Toolkit

as AI assistants see them, week of 2026-09-14

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Otterly.AI comes out ahead of Semrush AI Toolkit across the board here. Otterly scores 50 overall (61 ChatGPT, 51 Claude, 40 Perplexity) and is named in 45 of 61 answers, versus Semrush AI Toolkit's 26 overall (20, 37, and 25 respectively) and 32 of 61 answers. Head-to-head, Otterly.AI is named more often on 10 questions, Semrush AI Toolkit on just 1, with 9 ties. Otterly shows up most for share-of-voice, startup-budget, and local-business questions, while Semrush AI Toolkit leads on general "best AI visibility tools" and GEO tool lists. Neither gets named for AI-crawler-access or open-source tracking questions.

Head to head

metric	Otterly.AI	Semrush AI Toolkit
score	50	26
questions won	18	18

By assistant

Otterly.AI

assistant	score	named in, this week	usual spot, this week
ChatGPT	61	75% of answers	#2.5
Claude	51	90% of answers	#6.0
Gemini	not sampled this week
Perplexity	40	60% of answers	#4.3

Semrush AI Toolkit

assistant	score	named in, this week	usual spot, this week
ChatGPT	20	30% of answers	#4.2
Claude	37	90% of answers	#10.5
Gemini	not sampled this week
Perplexity	25	35% of answers	#3.6

Where they differ

Only Otterly.AI gets named for

nothing exclusive

Only Semrush AI Toolkit gets named for

nothing exclusive

More comparisons

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Scores count how often each assistant names a product, weighted by position. How the score works · Full AI visibility trackers leaderboard