ActiveCampaign vs Klaviyo
as AI assistants see them, week of 2026-09-28
Klaviyo edges ahead overall, scoring 30 out of 100 versus ActiveCampaign's 26, and it's named slightly more often too: 25 of 59 answers against 24 of 59. The gap shows up differently by assistant — Claude rates Klaviyo well ahead (40 vs 20), while Perplexity favours ActiveCampaign (37 vs 23), and ChatGPT keeps both close (28 vs 24). Head-to-head, they tie in 13 questions, with Klaviyo named more often in 4 and ActiveCampaign in 3. Both show up for CRM-integrated and "best in 2026" questions, but neither gets a mention for solo creators, free tiers under 1,000 subscribers, or self-hosted tools.
Head to head
| metric | ActiveCampaign | Klaviyo |
|---|---|---|
| score | 26 | 30 |
| questions won | 12 | 12 |
By assistant
ActiveCampaign
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 24 | 32% of answers | #3.2 |
| Claude | 20 | 40% of answers | #7.4 |
| Gemini | not sampled this week | ||
| Perplexity | 37 | 50% of answers | #3.3 |
Klaviyo
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 28 | 37% of answers | #3.0 |
| Claude | 40 | 60% of answers | #4.3 |
| Gemini | not sampled this week | ||
| Perplexity | 23 | 30% of answers | #3.2 |
Where they differ
Only ActiveCampaign gets named for
- What's the best email platform for a SaaS startup?
Only Klaviyo gets named for
- What are the best free email marketing tools?
More comparisons
- ActiveCampaign vs beehiiv
- ActiveCampaign vs MailerLite
- ActiveCampaign vs HubSpot
- ActiveCampaign vs Mailchimp
- beehiiv vs Klaviyo
- Klaviyo vs MailerLite
Not sold on either?
Scores count how often each assistant names a product, weighted by position. How the score works · Full Email marketing platforms leaderboard