ActiveCampaign vs HubSpot

as AI assistants see them, week of 2026-09-28

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ActiveCampaign edges out HubSpot in how AI assistants talk about email marketing tools right now, with an overall score of 26 versus 19. ActiveCampaign shows up in 24 of 59 answers, HubSpot in 19. Head-to-head across shared questions, ActiveCampaign was named more often in 6, HubSpot in 2, and the rest tied at 12. Both get cited in every answer to "What are the best email marketing platforms?" and the CRM-integration question. ActiveCampaign leads on ChatGPT (24 vs 18), Claude (20 vs 13), and Perplexity (37 vs 28). Neither tool appears for solo-creator or developer-API questions.

Head to head

metric	ActiveCampaign	HubSpot
score	26	19
questions won	12	11

By assistant

ActiveCampaign

assistant	score	named in, this week	usual spot, this week
ChatGPT	24	32% of answers	#3.2
Claude	20	40% of answers	#7.4
Gemini	not sampled this week
Perplexity	37	50% of answers	#3.3

HubSpot

assistant	score	named in, this week	usual spot, this week
ChatGPT	18	26% of answers	#4.2
Claude	13	30% of answers	#9.2
Gemini	not sampled this week
Perplexity	28	40% of answers	#4.0

Where they differ

Only ActiveCampaign gets named for

Which email tool has the best deliverability?
What's the best email platform that doesn't charge for duplicate subscribers?
What's the best email marketing platform for an ecommerce store?

Only HubSpot gets named for

What's the best email tool with a good free tier for under 1,000 subscribers?
What are the best free email marketing tools?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full Email marketing platforms leaderboard