Brevo vs Klaviyo

as AI assistants see them, week of 2026-09-28

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Brevo currently edges out Klaviyo across AI answers, with an overall score of 40 versus 30 and a stronger showing on Perplexity (52 vs 23) and ChatGPT (39 vs 28); Klaviyo leads only on Claude, 40 to 33. Brevo also shows up more often overall, named in 34 of 59 answers compared to Klaviyo's 25 of 59, and in head-to-head questions Brevo comes out ahead 10 times versus Klaviyo's 3, with 7 ties. Brevo is named in every answer to questions about free tools and Mailchimp alternatives, while Klaviyo leads on ecommerce and CRM-related questions but is never named for solo creator or developer-focused queries.

Head to head

metric	Brevo	Klaviyo
score	40	30
questions won	17	12

By assistant

Brevo

assistant	score	named in, this week	usual spot, this week
ChatGPT	39	47% of answers	#2.4
Claude	33	60% of answers	#6.5
Gemini	not sampled this week
Perplexity	52	65% of answers	#2.7

Klaviyo

assistant	score	named in, this week	usual spot, this week
ChatGPT	28	37% of answers	#3.0
Claude	40	60% of answers	#4.3
Gemini	not sampled this week
Perplexity	23	30% of answers	#3.2

Where they differ

Only Brevo gets named for

What's the best email tool with a good free tier for under 1,000 subscribers?
Which email platform is best for a solo creator?
What's the best email platform for a SaaS startup?
What's the best newsletter platform?
What's the best email platform for developers with a clean API?
What's the best open-source or self-hosted newsletter tool?

Only Klaviyo gets named for

What's the best email platform that segments users by behaviour?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full Email marketing platforms leaderboard