Brevo vs Mailchimp
as AI assistants see them, week of 2026-09-28
Brevo edges out Mailchimp in how AI assistants talk about email tools, scoring 40 overall versus 33, and getting named slightly more often too (34 of 59 answers vs 33 of 59). Brevo leads on ChatGPT (39 vs 37), Claude (33 vs 31), and Perplexity (52 vs 34). Head-to-head, Brevo wins 5 questions, Mailchimp wins 4, and 11 end in a tie. Brevo shows up in every answer for questions like best free tools and best Mailchimp alternative, while Mailchimp holds its ground on small business and ecommerce questions.
Head to head
| metric | Brevo | Mailchimp |
|---|---|---|
| score | 40 | 33 |
| questions won | 17 | 16 |
By assistant
Brevo
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 39 | 47% of answers | #2.4 |
| Claude | 33 | 60% of answers | #6.5 |
| Gemini | not sampled this week | ||
| Perplexity | 52 | 65% of answers | #2.7 |
Mailchimp
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 37 | 53% of answers | #3.9 |
| Claude | 31 | 65% of answers | #8.5 |
| Gemini | not sampled this week | ||
| Perplexity | 34 | 50% of answers | #4.0 |
Where they differ
Only Brevo gets named for
- What's the best alternative to Mailchimp?
- What's the best email platform for developers with a clean API?
- What's the best open-source or self-hosted newsletter tool?
Only Mailchimp gets named for
- What's the best email platform that segments users by behaviour?
- What's the best email tool for a newsletter with sponsors and ads?
More comparisons
- Brevo vs Kit
- Brevo vs MailerLite
- beehiiv vs Brevo
- Brevo vs Klaviyo
- Mailchimp vs MailerLite
- beehiiv vs Mailchimp
Not sold on either?
Scores count how often each assistant names a product, weighted by position. How the score works · Full Email marketing platforms leaderboard