Ghost vs HubSpot
as AI assistants see them, week of 2026-09-28
Ghost scores 15 overall, with Claude putting it highest at 25 and Perplexity lowest at 7, and it turns up in 13 of 59 answers. It's the go-to pick for newsletter questions, named in 3 of 3 answers for both "best open-source or self-hosted newsletter tool" and "best newsletter platform," but it never appears for general small-business or free-tier email marketing questions. HubSpot edges ahead overall with a score of 19, showing up in 19 of 59 answers, and leads on CRM-integrated and general email marketing platform questions, going 3 of 3 on each. Head-to-head, HubSpot is named more often in 10 questions versus Ghost's 5, with 5 ties.
Head to head
| metric | Ghost | HubSpot |
|---|---|---|
| score | 15 | 19 |
| questions won | 7 | 11 |
By assistant
Ghost
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 15 | 21% of answers | #4.0 |
| Claude | 25 | 35% of answers | #3.9 |
| Gemini | not sampled this week | ||
| Perplexity | 7 | 10% of answers | #4.0 |
HubSpot
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 18 | 26% of answers | #4.2 |
| Claude | 13 | 30% of answers | #9.2 |
| Gemini | not sampled this week | ||
| Perplexity | 28 | 40% of answers | #4.0 |
Where they differ
Only Ghost gets named for
- What's the best open-source or self-hosted newsletter tool?
- What's the best newsletter platform?
- What's the best email tool for selling a paid newsletter?
- What's the best email tool for a newsletter with sponsors and ads?
- Which email platform is best for a solo creator?
Only HubSpot gets named for
- What's the best email marketing platform that integrates with my CRM?
- What's the best email marketing software in 2026?
- What's the best tool for automated onboarding and drip emails?
- What's the best email platform that segments users by behaviour?
- What's the best email tool with a good free tier for under 1,000 subscribers?
- Which email marketing platform is best value for money?
- What's the best email platform for a SaaS startup?
- What's the best email marketing tool for a small business?
- What are the best free email marketing tools?
More comparisons
- Ghost vs Substack
- Customer.io vs Ghost
- Ghost vs Omnisend
- Ghost vs Loops
- HubSpot vs Omnisend
- HubSpot vs Substack
Not sold on either?
Scores count how often each assistant names a product, weighted by position. How the score works · Full Email marketing platforms leaderboard