Email marketing platforms · #10 of 23 · ↑ Omnisend · ↓ Substack
Ghost
Ghost ranks #10 of 23 in email marketing platforms in the week of 28 September 2026, with a visibility score of 15 across ChatGPT, Claude, Gemini and Perplexity. It was named in 22% of the answers we sampled.
sampled: 3 of 4 assistants this week
Ghost shows up in 13 of 59 answers across the email marketing platforms category, landing an overall score of 15 out of 100. Claude rates it highest at 25, ChatGPT gives it 15, and Perplexity sits lowest at 7. Ghost does best when the question turns to newsletters specifically: it's named in all 3 answers for best open-source or self-hosted newsletter tool, and all 3 for best newsletter platform overall. It also appears in 2 of 3 answers each for paid newsletters and sponsor-supported newsletters. It's never mentioned for free email tools, small business marketing, duplicate subscriber pricing, or developer-friendly APIs.
this is mine claim it, free, forever. We also check whether ChatGPT and Claude can read ghost.org.
Who's talking about you
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 15 | 21% of answers | #4.0 |
| Claude | 25 | 35% of answers | #3.9 |
| Gemini | not sampled this week | ||
| Perplexity | 7 | 10% of answers | #4.0 |
Questions you win
| question | named in | best spot |
|---|---|---|
| What's the best open-source or self-hosted newsletter tool? | 3 of 3 | #2 |
| What's the best newsletter platform? | 3 of 3 | #4 |
| What's the best email tool for selling a paid newsletter? | 2 of 3 | #3 |
| What's the best email tool for a newsletter with sponsors and ads? | 2 of 3 | #3 |
| Which email platform is best for a solo creator? | 1 of 2 | #4 |
| What's the best alternative to Mailchimp? | 1 of 3 | #5 |
| What are the best email marketing platforms? | 1 of 3 | #6 |
Questions you lose
| question | who got named instead |
|---|---|
| What's the best email marketing tool for a small business? | Brevo, Constant Contact, Kit |
| What are the best free email marketing tools? | Brevo, Sender, MailerLite |
| Which email marketing platform is best value for money? | Brevo, MailerLite, Kit |
| What's the best email marketing software in 2026? | Klaviyo, Mailchimp, Omnisend |
| Which email tool has the best deliverability? | ActiveCampaign, Brevo |
| What's the best email platform for a SaaS startup? | Customer.io, Brevo |
| What's the best email marketing platform for an ecommerce store? | Omnisend, Klaviyo |
| What's the best tool for automated onboarding and drip emails? | Customer.io, Braze, Iterable |
| What's the best email platform that segments users by behaviour? | Klaviyo, Customer.io, ActiveCampaign |
| What's the best email tool with a good free tier for under 1,000 subscribers? | MailerLite, Kit, beehiiv |
| What's the best email platform for developers with a clean API? | nobody in particular |
| What's the best email platform that doesn't charge for duplicate subscribers? | MailerLite, Sender, beehiiv |
| What's the best email marketing platform that integrates with my CRM? | HubSpot, Klaviyo, ActiveCampaign |
Assistants cited 10 pages for questions in this category that name your rivals and not you. Claim to see them. See all sources for Email marketing platforms.
In their words
- ChatGPT“| Ghost | Mostly manual | Yes, via integrations | Yes | Publishing + memberships |”
- Claude“Ghost — best if you want to own everything.”
- Perplexity“| Ghost | Blog + newsletter + memberships | Heavier deployment; some advanced features are tied to Ghost’s hosted service |”
Closest rivals
All Ghost alternatives · Full Email marketing platforms leaderboard · Sources