Email marketing platforms · #2 of 23 · ↑ Brevo · ↓ Mailchimp
Kit
Kit ranks #2 of 23 in email marketing platforms in the week of 28 September 2026, with a visibility score of 37 across ChatGPT, Claude, Gemini and Perplexity. It was named in 49% of the answers we sampled.
sampled: 3 of 4 assistants this week
Kit scores 37 out of 100 overall, with Claude putting it highest at 45, ChatGPT at 37, and Perplexity lowest at 28. Across the board, Kit shows up in 29 of 59 answers. It does best on the broad, newsletter-flavored questions: all three answers mention it for best free email marketing tools, best email marketing platforms, best Mailchimp alternative, best newsletter platform, and best tool for selling a paid newsletter. It fares worse on specialized asks, going unmentioned for developer-friendly APIs, deliverability, ecommerce, CRM integration, and SaaS startup questions.
this is mine claim it, free, forever. We also check whether ChatGPT and Claude can read kit.com.
Who's talking about you
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 37 | 47% of answers | #2.8 |
| Claude | 45 | 60% of answers | #3.3 |
| Gemini | not sampled this week | ||
| Perplexity | 28 | 40% of answers | #4.0 |
Questions you win
| question | named in | best spot |
|---|---|---|
| Which email platform is best for a solo creator? | 2 of 2 | #1 |
| What's the best email tool for selling a paid newsletter? | 3 of 3 | #1 |
| What are the best free email marketing tools? | 3 of 3 | #2 |
| What's the best email tool for a newsletter with sponsors and ads? | 3 of 3 | #2 |
| What are the best email marketing platforms? | 3 of 3 | #3 |
| What's the best newsletter platform? | 3 of 3 | #3 |
| What's the best alternative to Mailchimp? | 3 of 3 | #3 |
| What's the best email tool with a good free tier for under 1,000 subscribers? | 2 of 3 | #1 |
| What's the best email marketing tool for a small business? | 2 of 3 | #3 |
| Which email marketing platform is best value for money? | 2 of 3 | #3 |
| What's the best email marketing software in 2026? | 2 of 3 | #4 |
| What's the best email platform that doesn't charge for duplicate subscribers? | 1 of 3 | #1 |
Questions you lose
| question | who got named instead |
|---|---|
| Which email tool has the best deliverability? | ActiveCampaign, Brevo |
| What's the best email platform for a SaaS startup? | Customer.io, Brevo |
| What's the best email marketing platform for an ecommerce store? | Omnisend, Klaviyo |
| What's the best tool for automated onboarding and drip emails? | Customer.io, Braze, Iterable |
| What's the best email platform that segments users by behaviour? | Klaviyo, Customer.io, ActiveCampaign |
| What's the best email platform for developers with a clean API? | nobody in particular |
| What's the best open-source or self-hosted newsletter tool? | Listmonk, Ghost, Keila |
| What's the best email marketing platform that integrates with my CRM? | HubSpot, Klaviyo, ActiveCampaign |
Assistants cited 10 pages for questions in this category that name your rivals and not you. Claim to see them. See all sources for Email marketing platforms.
In their words
- ChatGPT“| Kit | Excellent | Somewhat | Yes | Creator newsletters |”
- Claude“Kit (formerly ConvertKit) — better if you're also selling your own products (courses, coaching).”
- Perplexity“Kit — best for creators needing automation: Good email automation, audience segmentation, and commerce tools, with sponsorship opportunities; however, some reports indicate it charges a share of sponsorship revenue.”
Closest rivals
All Kit alternatives · Full Email marketing platforms leaderboard · Sources