Bing Webmaster Tools vs Surfer

as AI assistants see them, week of 2026-10-12

brag about it: X · LinkedIn

Bing Webmaster Tools and Surfer both sit low in overall visibility, scoring 9 and 12 out of 100. Surfer edges ahead, named in 21 of 76 answers versus 12 of 76 for Bing Webmaster Tools, and it was named more often head-to-head on 5 questions compared to 3 for Bing Webmaster Tools, with 12 ties. Surfer was named in every answer for "What tool should I use to optimize blog posts so they rank?", "What are the best SEO tools?", "Which SEO software do professionals actually use?", and "What are the top SEO tools in 2026?". Bing Webmaster Tools did best on "What are the best free or low-cost SEO tools?" and "What are the top SEO tools in 2026?", named in 3 of 4 answers each.

Head to head

metric	Bing Webmaster Tools	Surfer
score	9	11
questions won	11	10

By assistant

Bing Webmaster Tools

assistant	score	named in, this week	usual spot, this week
ChatGPT	5	5% of answers	#9.0
Claude	23	35% of answers	#4.4
Gemini	not sampled this week
Perplexity	4	5% of answers	#6.0

Surfer

assistant	score	named in, this week	usual spot, this week
ChatGPT	12	20% of answers	#5.0
Claude	14	35% of answers	#18.9
Gemini	not sampled this week
Perplexity	11	10% of answers	#6.0

Where they differ

Only Bing Webmaster Tools gets named for

What are the best alternatives to Google Search Console?
What's the best SEO tool for a Shopify or ecommerce store?
What are the best alternatives to Screaming Frog?

Only Surfer gets named for

What tool should I use to optimize blog posts so they rank?
What are the best alternatives to SE Ranking?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard