BrightEdge vs Frase
as AI assistants see them, week of 2026-10-12
BrightEdge edges out Frase overall, scoring 6 versus 5 and appearing in 12 of 76 answers compared to Frase's 9. Head to head, BrightEdge is named more often on 6 questions, Frase leads on just 2, and the two tie on 12. BrightEdge shows up most for broad platform questions, named in 3 of 4 answers for "best all-in-one SEO platform," "SEO software professionals actually use," and "top SEO tools in 2026." Frase's strongest showing is content-specific: it's named in every answer (4 of 4) for optimizing blog posts to rank. Both tools are never named for keyword research, technical audits, data accuracy, value for money, or local SEO questions.
Head to head
| metric | BrightEdge | Frase |
|---|---|---|
| score | 5 | 5 |
| questions won | 5 | 8 |
By assistant
BrightEdge
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 4 | 5% of answers | #13.0 |
| Claude | 8 | 10% of answers | #31.0 |
| Gemini | not sampled this week | ||
| Perplexity | 2 | 5% of answers | #3.0 |
Frase
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 4 | 5% of answers | #2.0 |
| Claude | 9 | 25% of answers | #18.4 |
| Gemini | not sampled this week | ||
| Perplexity | 2 | 0% of answers |
Where they differ
Only BrightEdge gets named for
- What's the best all-in-one SEO platform right now?
Only Frase gets named for
- What tool should I use to optimize blog posts so they rank?
- What are the best SEO tools for a small business?
- What are the top SEO tools in 2026?
- What are the best alternatives to SE Ranking?
More comparisons
- BrightEdge vs Lighthouse
- BrightEdge vs Majestic
- BrightEdge vs Rank Math
- BrightEdge vs Whitespark
- Frase vs Lighthouse
- Frase vs Majestic
Not sold on either?
Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard