BrightEdge vs Frase

as AI assistants see them, week of 2026-09-14

brag about it: X · LinkedIn

BrightEdge edges out Frase overall, scoring 6 versus 5 and appearing in 12 of 76 answers compared to Frase's 9. Head to head, BrightEdge is named more often on 6 questions, Frase leads on just 2, and the two tie on 12. BrightEdge shows up most for broad platform questions, named in 3 of 4 answers for "best all-in-one SEO platform," "SEO software professionals actually use," and "top SEO tools in 2026." Frase's strongest showing is content-specific: it's named in every answer (4 of 4) for optimizing blog posts to rank. Both tools are never named for keyword research, technical audits, data accuracy, value for money, or local SEO questions.

Head to head

metric	BrightEdge	Frase
score	6	5
questions won	6	5

By assistant

BrightEdge

assistant	score	named in, this week	usual spot, this week
ChatGPT	6	16% of answers	#16.7
Claude	12	30% of answers	#18.7
Gemini	7	18% of answers	#12.3
Perplexity	0	0% of answers

Frase

assistant	score	named in, this week	usual spot, this week
ChatGPT	4	11% of answers	#10.5
Claude	8	20% of answers	#14.5
Gemini	7	12% of answers	#6.0
Perplexity	4	5% of answers	#3.0

Where they differ

Only BrightEdge gets named for

What's the best tool to track whether my brand shows up in AI answers like ChatGPT?
What's the best SEO tool for an agency managing lots of clients?
What's the best rank tracker for monitoring my Google positions every day?

Only Frase gets named for

What tool should I use to optimize blog posts so they rank?
What are the best SEO tools?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard