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SEO tools

BrightEdge vs Lighthouse

as AI assistants see them, week of 2026-10-12

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BrightEdge and Lighthouse land in a dead heat overall, each scoring 5 out of 100. BrightEdge gets named in 7 of 75 answers, Lighthouse in 6 of 75, and across the shared question set it's an even split: 4 questions favor BrightEdge, 4 favor Lighthouse, and 17 end in a tie. By assistant, Claude rates both similarly (8 for BrightEdge, 9 for Lighthouse), while ChatGPT and Perplexity score each in the low single digits. BrightEdge shows up most for alternatives-to-Ahrefs questions, Lighthouse for general "best SEO tools" questions. Neither is named for technical audits, rank tracking, blog optimization, value-for-money, or AI-answer tracking questions.

Head to head

metricBrightEdgeLighthouse
score55
questions won55

By assistant

BrightEdge

assistantscorenamed in, this weekusual spot, this week
ChatGPT45% of answers#13.0
Claude810% of answers#31.0
Gemininot sampled this week
Perplexity25% of answers#3.0

Lighthouse

assistantscorenamed in, this weekusual spot, this week
ChatGPT10% of answers
Claude920% of answers#8.8
Gemininot sampled this week
Perplexity410% of answers#8.0

Where they differ

Only BrightEdge gets named for

  • What are the best alternatives to Ahrefs?
  • What's the best all-in-one SEO platform right now?
  • What are the best alternatives to Semrush?

Only Lighthouse gets named for

  • What are the best free or low-cost SEO tools?
  • What are the top SEO tools in 2026?
  • Which SEO tools have the most accurate data?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard