BrightLocal vs Google Business Profile

as AI assistants see them, week of 2026-09-14

brag about it: X · LinkedIn

BrightLocal edges out Google Business Profile overall, scoring 8 out of 100 versus 7, and shows up in 15 of 76 answers compared to Google Business Profile's 11. Both tools are swept into every answer to "What's the best SEO tool for a local business that wants to rank on Google Maps?" - 4 of 4 for each. Google Business Profile also gets a clean sweep for "What are the best SEO tools for a small business?" at 3 of 3. Head to head, BrightLocal comes out ahead on 5 questions, Google Business Profile on 3, with 12 questions tied. Neither tool is named for keyword research, technical audits, data accuracy, value for money, or blog optimization.

Head to head

metric	BrightLocal	Google Business Profile
score	8	7
questions won	7	6

By assistant

BrightLocal

assistant	score	named in, this week	usual spot, this week
ChatGPT	9	21% of answers	#9.3
Claude	14	35% of answers	#14.9
Gemini	8	12% of answers	#4.0
Perplexity	6	10% of answers	#5.5

Google Business Profile

assistant	score	named in, this week	usual spot, this week
ChatGPT	11	26% of answers	#12.4
Claude	8	10% of answers	#2.5
Gemini	9	12% of answers	#3.5
Perplexity	5	10% of answers	#7.0

Where they differ

Only BrightLocal gets named for

What's the best SEO tool for an agency managing lots of clients?
What are the best SEO tools?
What's the best rank tracker for monitoring my Google positions every day?

Only Google Business Profile gets named for

What are the best free or low-cost SEO tools?
What SEO tools should a beginner start with?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard