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SEO tools

BrightLocal vs Ubersuggest

as AI assistants see them, week of 2026-09-14

brag about it: X · LinkedIn

BrightLocal and Ubersuggest land in a dead heat overall, each scoring 8 out of 100 across AI assistants. BrightLocal shows up in 15 of 76 answers, Ubersuggest in 12 of 76. BrightLocal's standout moment is local SEO: it's named in 4 of 4 answers for the best Google Maps ranking tool, but it's never mentioned for keyword research or technical audits. Ubersuggest instead surfaces for keyword research (2 of 4 answers) and free or low-cost tools (2 of 4), though it's absent from local SEO and rank-tracking questions. Head-to-head, Ubersuggest edges ahead on 7 questions, BrightLocal on 6, with 7 questions tied.

Head to head

metricBrightLocalUbersuggest
score88
questions won79

By assistant

BrightLocal

assistantscorenamed in, this weekusual spot, this week
ChatGPT921% of answers#9.3
Claude1435% of answers#14.9
Gemini812% of answers#4.0
Perplexity610% of answers#5.5

Ubersuggest

assistantscorenamed in, this weekusual spot, this week
ChatGPT35% of answers#5.0
Claude615% of answers#11.3
Gemini1735% of answers#8.3
Perplexity710% of answers#4.5

Where they differ

Only BrightLocal gets named for

  • What's the best SEO tool for a local business that wants to rank on Google Maps?
  • What's the best SEO tool for an agency managing lots of clients?
  • What are the top SEO tools in 2026?
  • Which SEO software do professionals actually use?
  • What's the best rank tracker for monitoring my Google positions every day?

Only Ubersuggest gets named for

  • What's the best tool for keyword research?
  • What are the best free or low-cost SEO tools?
  • What's the best SEO tool for a solo founder with no SEO experience?
  • Which tool is best for seeing what keywords my competitors rank for?
  • What SEO tools should a beginner start with?
  • Which SEO tool gives the most value for the money?
  • What's the best SEO tool for a Shopify or ecommerce store?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard