BrightLocal vs Yoast

as AI assistants see them, week of 2026-09-14

brag about it: X · LinkedIn

BrightLocal and Yoast land in a near tie overall, both scoring 8 out of 100 and named in 15 and 14 of 76 answers respectively. BrightLocal owns the local-search question, showing up in every one of 4 answers about ranking on Google Maps, while Yoast dominates beginner talk, named in all 4 answers about where beginners should start and all 3 answers on small business tools. Head to head, BrightLocal was named more often on 6 questions, Yoast on 5, with 9 questions tied. Neither tool appears for keyword research, technical audits, data accuracy, or value-for-money questions.

Head to head

metric	BrightLocal	Yoast
score	8	8
questions won	7	6

By assistant

BrightLocal

assistant	score	named in, this week	usual spot, this week
ChatGPT	9	21% of answers	#9.3
Claude	14	35% of answers	#14.9
Gemini	8	12% of answers	#4.0
Perplexity	6	10% of answers	#5.5

Yoast

assistant	score	named in, this week	usual spot, this week
ChatGPT	2	5% of answers	#9.0
Claude	9	20% of answers	#9.5
Gemini	12	29% of answers	#12.0
Perplexity	11	20% of answers	#7.0

Where they differ

Only BrightLocal gets named for

What's the best SEO tool for a local business that wants to rank on Google Maps?
What's the best SEO tool for an agency managing lots of clients?
What are the top SEO tools in 2026?
Which SEO software do professionals actually use?
What's the best rank tracker for monitoring my Google positions every day?

Only Yoast gets named for

What SEO tools should a beginner start with?
What tool should I use to optimize blog posts so they rank?
What are the best free or low-cost SEO tools?
What's the best SEO tool for a Shopify or ecommerce store?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard