BrightLocal vs PageSpeed Insights

as AI assistants see them, week of 2026-09-14

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BrightLocal and PageSpeed Insights land in a dead heat overall, each scoring 8 out of 100. BrightLocal shows up in 15 of 76 answers, edging out PageSpeed Insights's 13 of 76. BrightLocal owns local search: named in 4 of 4 answers on the best tool for ranking on Google Maps, a question where PageSpeed Insights never appears. PageSpeed Insights, meanwhile, dominates the free-or-low-cost-tools question, also named in 4 of 4 answers. Head-to-head across shared questions, BrightLocal comes out ahead 6 times to PageSpeed Insights's 3, with 11 questions tied. Neither tool is ever named for keyword research or best value for money.

Head to head

metric	BrightLocal	PageSpeed Insights
score	8	8
questions won	7	6

By assistant

BrightLocal

assistant	score	named in, this week	usual spot, this week
ChatGPT	9	21% of answers	#9.3
Claude	14	35% of answers	#14.9
Gemini	8	12% of answers	#4.0
Perplexity	6	10% of answers	#5.5

PageSpeed Insights

assistant	score	named in, this week	usual spot, this week
ChatGPT	6	16% of answers	#15.3
Claude	11	25% of answers	#9.2
Gemini	10	18% of answers	#6.3
Perplexity	6	10% of answers	#5.5

Where they differ

Only BrightLocal gets named for

What's the best SEO tool for a local business that wants to rank on Google Maps?
What are the best SEO tools for a small business?
What's the best SEO tool for an agency managing lots of clients?
What's the best rank tracker for monitoring my Google positions every day?

Only PageSpeed Insights gets named for

What are the best free or low-cost SEO tools?
What SEO tools should a beginner start with?
What's the best tool to run a technical SEO audit of my website?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard