Google Business Profile vs Yoast

as AI assistants see them, week of 2026-10-12

brag about it: X · LinkedIn

Google Business Profile and Yoast both sit low on the board, scoring 7 and 8 out of 100. Google Business Profile shows up in 8 of 75 answers, leaning hardest on local and small-business questions, like 3 of 3 answers for "best SEO tools for a small business" and 2 of 3 for Google Maps ranking tools. Yoast appears slightly more, in 9 of 75 answers, with its strongest showing at 3 of 3 for Shopify or ecommerce SEO tools. Head to head, they tie on 18 questions, Google Business Profile leads on 4, and Yoast leads on 3. Neither is named for alternatives to Semrush or technical SEO audits.

Head to head

metric	Google Business Profile	Yoast
score	7	8
questions won	5	5

By assistant

Google Business Profile

assistant	score	named in, this week	usual spot, this week
ChatGPT	8	10% of answers	#6.5
Claude	7	10% of answers	#5.5
Gemini	not sampled this week
Perplexity	7	20% of answers	#8.5

Yoast

assistant	score	named in, this week	usual spot, this week
ChatGPT	3	5% of answers	#5.0
Claude	8	15% of answers	#12.7
Gemini	not sampled this week
Perplexity	12	25% of answers	#7.2

Where they differ

Only Google Business Profile gets named for

What's the best SEO tool for a local business that wants to rank on Google Maps?
What are the best free or low-cost SEO tools?
What are the best SEO tools?

Only Yoast gets named for

What's the best SEO tool for a Shopify or ecommerce store?
What tool should I use to optimize blog posts so they rank?
What SEO tools should a beginner start with?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard