Google Search Console vs Semrush
as AI assistants see them, week of 2026-09-14
Semrush edges out Google Search Console overall, scoring 63 versus 53 and appearing in 68 of 76 answers compared to 59 of 76. Semrush's advantage is clearest with Gemini (74 vs 46), while the two are closer with Perplexity (55 vs 53). Head-to-head, Semrush is named more often on 8 questions, Google Search Console leads on 5, and they tie on 7. Both tools show up for technical SEO audits and data accuracy questions in every answer checked. Google Search Console is never mentioned for local Google Maps ranking or tracking brand visibility in AI answers.
Head to head
| metric | Google Search Console | Semrush |
|---|---|---|
| score | 53 | 63 |
| questions won | 18 | 20 |
By assistant
Google Search Console
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 58 | 79% of answers | #3.5 |
| Claude | 57 | 90% of answers | #4.9 |
| Gemini | 46 | 76% of answers | #5.4 |
| Perplexity | 53 | 65% of answers | #2.5 |
Semrush
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 65 | 95% of answers | #4.0 |
| Claude | 61 | 100% of answers | #5.3 |
| Gemini | 74 | 94% of answers | #2.8 |
| Perplexity | 55 | 70% of answers | #2.8 |
Where they differ
Only Google Search Console gets named for
nothing exclusive
Only Semrush gets named for
- What's the best SEO tool for a local business that wants to rank on Google Maps?
- What's the best tool to track whether my brand shows up in AI answers like ChatGPT?
More comparisons
- Ahrefs vs Google Search Console
- Google Search Console vs SE Ranking
- Google Search Console vs Screaming Frog
- Google Analytics vs Google Search Console
- Ahrefs vs Semrush
- SE Ranking vs Semrush
Not sold on either?
Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard