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Semrush
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Semrush scores 63 out of 100 overall across AI assistants, with Gemini rating it highest at 74 and Perplexity lowest at 55, while ChatGPT and Claude land at 65 and 61. It shows up in 68 of 76 answers, a solid presence across the board. It's named in every answer to questions about keyword research, technical SEO audits, data accuracy, value for money, and agency-friendly tools — 4 of 4 in each case. There are no questions in this set where Semrush was left out entirely.
this is mine claim it, free, forever. We also check whether ChatGPT and Claude can read semrush.com.
Who's talking about you
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 65 | 95% of answers | #4.0 |
| Claude | 61 | 100% of answers | #5.3 |
| Gemini | 74 | 94% of answers | #2.8 |
| Perplexity | 55 | 70% of answers | #2.8 |
Questions you win
| question | named in | best spot |
|---|---|---|
| What are the best SEO tools? | 4 of 4 | #1 |
| What's the best all-in-one SEO platform right now? | 4 of 4 | #1 |
| What's the best SEO tool for an agency managing lots of clients? | 4 of 4 | #1 |
| What are the top SEO tools in 2026? | 4 of 4 | #1 |
| What's the best tool for keyword research? | 4 of 4 | #1 |
| Which tool is best for seeing what keywords my competitors rank for? | 3 of 3 | #1 |
| Which SEO software do professionals actually use? | 4 of 4 | #2 |
| What are the best free or low-cost SEO tools? | 4 of 4 | #2 |
| Which SEO tool gives the most value for the money? | 4 of 4 | #2 |
| Which tool is best for backlink analysis and finding link building opportunities? | 4 of 4 | #2 |
| What's the best tool to run a technical SEO audit of my website? | 4 of 4 | #2 |
| Which SEO tools have the most accurate data? | 4 of 4 | #3 |
| What are the best SEO tools for a small business? | 3 of 3 | #4 |
| What's the best SEO tool for a Shopify or ecommerce store? | 3 of 4 | #1 |
| What's the best rank tracker for monitoring my Google positions every day? | 3 of 4 | #2 |
| What's the best SEO tool for a local business that wants to rank on Google Maps? | 3 of 4 | #4 |
| What tool should I use to optimize blog posts so they rank? | 3 of 4 | #4 |
| What's the best SEO tool for a solo founder with no SEO experience? | 2 of 3 | #3 |
| What's the best tool to track whether my brand shows up in AI answers like ChatGPT? | 2 of 3 | #4 |
| What SEO tools should a beginner start with? | 2 of 4 | #13 |
Questions you lose
None. Every question we asked, you were in the answer.
In their words
- ChatGPT“Best overall: Semrush — especially if you want to see which organic keywords competitors rank for, compare multiple domains, and find “keyword gaps” where competitors rank but you don’t.”
- Claude“Semrush — Roughly equivalent.”
- Gemini“Semrush”
Closest rivals
- Semrush vs Ahrefs64
- Semrush vs Google Search Console53
- Semrush vs SE Ranking30
- Semrush vs Screaming Frog29
- Semrush vs Google Analytics21
All Semrush alternatives · Full SEO tools leaderboard · Sources